The "Ma Dashuai" trademark was registered as early as 1997, seven years after the broadcast of the "Ma Dashuai" TV series. However, this accidental coincidence caused the company that registered the trademark, a food factory in Taiyuan City, Shanxi Province, to ask for a price of 1.5 million yuan when transferring the "Ma Dashuai" trademark.

This food factory in Taiyuan City, Shanxi Province applied for the "Ma Dashuai" individual food trademark on December 4, 1995. On June 7, 1997, the "Ma Dashuai" trademark passed the review of the State Administration for Industry and Commerce. was successfully registered.

"It is purely a coincidence that a trademark with celebrity effect was registered nearly 7 years in advance. The broadcast of the TV series "Ma Dashuai" increased the value of the trademark "Ma Dashuai", but the price was 1.5 million yuan. Is it reasonable? During the interview, some companies believed that with the broadcast of the TV series "Ma Dashuai" and Zhao Benshan's own celebrity effect, the trademark is indeed a valuable intangible asset, but the price of 1.5 million yuan is too high for most companies. For some food companies that are small and medium-sized enterprises, it is a bit too high.

Except for the "Ma Dashuai" trademark of this company in Taiyuan, there were 5 categories from August to December 2003. The "Ma Dashuai" trademark was successfully applied for. Zheng Xiaowei said that the Dalian Trademark Office is now working hard for the successful transfer of this accidentally registered "Ma Dashuai" trademark.