The birth of a brand will have its culture and philosophy. Culture can allow everyone to better understand the brand, while philosophy can allow the brand to develop better, and the philosophy also promotes the continuous innovation of the brand. , so culture and concepts are indispensable for a brand. So Lancome’s brand culture and philosophy, Lancome’s English name? Lanc?me's English name is LANCOME. Lanc?me has a delicate, elegant temperament and extraordinary charm. The name Lancome originated from LANCOSME, a castle in central France. For pronunciation, the letters ?s? in the castle's name were replaced by a typical French macron. Because there are many roses planted around the castle, full of romantic mood, roses have become the symbol of Lanc?me brand.

Brand founder Armand believes that every woman is like a rose, with her own characteristics and posture. Therefore, the brand was named after the castle, and the rose became Lanc?me's brand symbol. Lanc?me's original trademark has symbols representing its three series: rose, which represents the perfume series; lotus, which represents the skin care series; and Angel, which represents the cosmetics series. European beauty, represented by Lanc?me, is most easily accepted by Chinese women because it is fashionable yet approachable; it is lively and full of connotation.

Lanc?me carries the innate beauty and elegance of France. Lanc?me, which first started as a perfume, has become a fashion-oriented all-round cosmetics brand since its development. Lanc?me is a French national treasure cosmetics brand. With a beautiful history of 60 years, it has always maintained a noble but not high-profile attitude, giving all the women who fall in love with it the most gentle protection and the most simple consideration.

Brand concept: For leading fashion, Lancome is definitely at the forefront of fashion; for beautiful roses, Lancome always symbolizes romantic classics; for lovely women, Lancome is willing to create an infinitely beautiful new style for you. world.