The official down jacket of the Winter Olympics was bought at Tmall's official flagship store. Beijing Winter Olympics licensed flag down jacket, etc. It has aroused the pursuit of young people. The official flagship store of Olympic Tmall has become the most popular one with double 1 1.

With the arrival of the Winter Olympics as scheduled, the ice and snow feast began. It is not only an arena for Olympic athletes to gallop in the ice and snow, but also an important position for brand marketing. At the opening of the Winter Olympics, the down jacket worn by the national team is the most intuitive performance.

Winter Olympics official down jacket

Look at the Canadian team uniform first; As soon as the Canadian team appeared, netizens were planted with grass by this down jacket. It is understood that the lower part of this down jacket is a detachable part, and athletes can replace it according to the real-time somatosensory temperature.

You can freely switch between long style, short style and vest. The way of multiple overlapping wear has changed the traditional design of the opening ceremony clothing and become a fashionable wear that conforms to the aesthetics of netizens.

The brand of this down jacket is Lululemon, a local Canadian brand, and its appearance in the Winter Olympics is also a reflection of its overweight entry into the China market. 20021third quarter financial report data, the two-year compound rate of China market is as high as 70%.

Enough to show the influence of the China market. Now Lululemon is also vigorously expanding the China market, not only in first-tier cities such as Beijing and Shanghai, but also in cities such as Nanjing, Hefei, Sanya and Lanzhou.