France's Décathlon is a French enterprise that produces and sells sporting goods all over the world. Headquartered in the north of France, the company was established in France on 1976 by Mr. Michel Leclercq (the current chairman of the group), creating a new concept of sporting goods supermarket. Today, Decathlon Group is not only a designer and manufacturer of sporting goods, but also a large chain store with a full range of sporting goods. The group has the second largest product development and design center in France. Up to now, more than 500 large-scale sporting goods supermarket chains have been opened in the world (by the end of 20 10), ranking first in the same industry in the world (by the end of 2009). Decathlon has 30,000 employees in 25 countries around the world, and its output value reached 3.43 billion euros in 2004.

In China, Decathlon has set up production branches in Shanghai, Tianjin, Qingdao, Guangzhou, Shenzhen, Xiamen and Taiwan Province since 1992. In June 2003, the first Decathlon professional sports mall opened in Pudong, Shanghai. As of 2011kloc-0/,there are 39 large Decathlon sports supermarkets in Changchun, Zhejiang, Shanghai, Beijing, Nanjing, Wuxi, Guangzhou, Shenzhen, Qingdao, Dalian, Hangzhou, Chengdu, Suzhou, Tianjin, xi and Ningbo. Decathlon is a sporting goods manufacturer. Decathlon began to produce sporting goods from 1986, and its production network has developed to five continents 18 countries. The company selects production partners in strict accordance with the standards of quality, price and supply capacity. More than half of the goods sold by Decathlon's 3,365,438+0 sporting goods chain stores around the world are Decathlon's own brand products. Decathlon is a large professional sporting goods chain store. Decathlon's business philosophy is to bring all kinds of sporting goods together, provide products with excellent technical performance at the lowest price, provide more people with the possibility of sports and enjoy the fun of sports. The typical Decathlon shopping center has an area of 3000 to 10000 square meters. Shopping malls provide good after-sales service, and at the same time use internal or surrounding venues to provide customers and surrounding residents with opportunities to exercise.