the product name is "brand name". A good brand name must be concise, easy to read, easy to remember and easy to write. A trademark is a distinctive sign to identify a commodity or service or a specific individual or enterprise related to it. Graphics? Often used to indicate that a trademark is registered and protected by law. Graphics? Indicates that a logo is used as a trademark.

English: logo, logo, trademark and icon. Short for logotype. A small visual design for identification. The company name is very important for the future development of an enterprise, because the company name is not only related to the influence of the enterprise in the industry, but also related to the consumer's recognition of the enterprise after its products are put on the market.

product brand a is better than trademark B .. You can use the trademark B directly. Product logo generally refers to graphics, without text. Your understanding of logo is wrong. Logo can be registered as a trademark alone, or the copyright of a work can be registered. Both of them are protected by law. Extended information

General name

The general name of a commodity refers to the general name of a commodity that is well known to the public, such as TV, computer, desk, clothes, etc. Generic names only refer to the names of the same kind of goods and cannot be used to distinguish different goods of the same kind. For example, the common name of computer cannot be used to distinguish computers produced by Lenovo from those produced by Great Wall.

specific names

the specific names of commodities refer to the names of specific commodities, such as rice wine, Maotai liquor, 21 jinweita, double-sided needle toothpaste and so on. As long as the specific names of goods do not violate the provisions of Article 11 of the Trademark Law, most of them can be registered as trademarks.

the difference between a commodity name and a trademark

1. The commodity name is popular, owned by the public and can be used by everyone; Trademarks are special and exclusive.

2. Common names of commodities are used to distinguish different kinds of commodities, and specific names of commodities are used to distinguish specific commodities and specific objects of the same kind of commodities; Although trademarks are also used to distinguish goods, they are mainly used to distinguish producers and sellers of different goods.

3. The common name of a commodity is not significant and cannot be registered as a trademark, because it can not only distinguish different producers or sellers of the commodity, but also turn the name that should belong to the public into a monopoly of a specific person, resulting in an undue monopoly.

as long as the specific names of commodities do not violate the provisions of Article 11 of the Trademark Law, most of them can be registered as trademarks, such as: 21 Jinweita, Maotai Liquor, Toothpaste with Two Faces, etc. They are both specific names of commodities and registered trademarks of commodities.

4. The name of the commodity is naturally generated without going through any formalities; A registered trademark must be approved before it can become a registered trademark.

5. Generally, the names of commodities are not protected by law. Only the names of well-known commodities can be protected by the Anti-Unfair Competition Law.

if the owner of a trademark, especially a well-known trademark (such as aspirin and nylon), improperly uses and protects the trademark, it may naturally transform the trademark into a household name, thus making the trademark lose its distinctiveness (identifiability), and at this time, the trademark owner will lose the exclusive monopoly right of the logo.

Baidu encyclopedia-product name