In 1985, Dr. Zhang, a French patriotic overseas Chinese, founded (Chinese transliteration) Ilumei Cosmetics Group in Paris, France. Professor FLANE and L.N SKIN RESEARCH CENTR (" "Natural Skin" Research Center) Professor BUSTER is the technical director of the group
In 1986, the group has advanced scientific research and strong production capabilities, forming a new generation of professional skin care, plant elements and nano-biochemical technology special care Its products are popular in Europe. In 2003, two series of products of the Group were rated as the top ten nanotechnology products by Forbes
4. Deep-penetrating skin cream: A cosmetics company in Paris, France has applied nanotechnology to the production process of cosmetics. Nanotechnology can "encapsulate" vitamin A into microcapsules and penetrate into the bottom layer of the skin. This type of skin cream has better deep penetration effect and effectively protects the skin.
8. Nano sunscreen oil: Many sunscreen oils are very viscous, but the new nano sunscreen oil is clear and transparent. It protects against a wider spectrum of sunlight than traditional sunscreen.
In 1995, Dr. Zhang was in Paris and has been paying attention to the development of the beauty industry in the motherland. In order to fulfill his patriotic sentiment, Dr. Zhang, who was nearly 6 years old, set foot in his hometown for the first time and brought his group's high-quality products back to his motherland.
In 2001, Dr. Zhang took advantage of China's accession to the WTO and registered "Focus on Elumei Cosmetics Co., Ltd." with the Chinese transliteration of "ELOV" as "ELOV", and his colleagues applied to register it as a trademark. And the acquisition of "Yuxue" and "Beauty Master", which are influential cosmetics brands in the Chinese market, has taken a historic first step in the development of oriental beauty business.
In 2002, Guangzhou Yilumei Company acquired the "Tianting" brand. After brand integration, it became the originator of the sensational "Yi Sui Bai" peel-off facial mask in 2007 with the concept of deep sea mud deep skin care. .
In 2003, Yilumei launched the "Concentric and Coaxial" diversified brand strategy, including "Beautiful Master", "Yilumei", "Yuxue", "Dr. Snow", "Tianting", "Meimei" The positioning and promotion activities of well-known brands such as "Manor", "Ligan", "Bangrou" and "Zishengmei" have been strongly screened. It is deeply supported by dealers and consumers in various countries and regions.
In 2004, the facial mask products represented by the "Beauty Master" brand's fresh milk elements and rice juice elements, with perfect packaging and high quality, made the brand products deeply rooted in the hearts of consumers and widely known by consumers and consumers. Trusted by agents; it has also become the target of imitation by other manufacturers and brands, and even fake and inferior products have hit the market. For the benefit of consumers and agents, the company constantly updates the anti-counterfeiting of its products and uses high-simulation anti-counterfeiting technologies such as ultraviolet laser.
In 2005, Elumei carried out comprehensive resource integration and initially formed a product line dominated by facial mask products such as "tear-off type", "flannel type" and "sleeping type", with "breast beauty cream" and "sunscreen" as the leading products. A corporate development strategic pattern supplemented by functional product series represented by "Cream" and "Anti-Acne Cream" has initially taken shape.
In 2006, after a 5-year research and development journey, the "Yuxue" breast enhancement suit, which set off a breast enhancement storm in the fashion industry, was successfully launched, leading the way with "precise and accurate technology", safe and efficient results Fashion trends have become an intimate brand for women of the era.
In 2007, combined with the improvement of the company's R&D and production capabilities, the company developed the "Dr. Snow" series of products in addition to the original channel sales, specifically for terminal (closed) market formation and circulation and terminal sales strategies. pattern.
In 2008, the "Beautiful Master" brand essential oil series and the "New Body Show" series of products and the "Yuxue" brand plant series products were launched, consolidating and developing the terminal sales route. Xinshenxiu Facial Mask Mud introduces Israeli Dead Sea deep-sea mud and applies French core technology and formula to produce high-quality products suitable for Asian skin types.
In 2009, the 100,000-square-meter Yilumei Industrial Park was built; a 6,000-square-meter GMP standard production workshop and a 1,000-square-meter R&D center were put into use.