Porsche (PORSCHE)" was once translated as "Porsche". The word trademark of the "Porsche" brand car is adopted from Ferdinand Porsche, the founder of the German Porsche Company (he worked at Mercedes-Benz Company When the designer left Mercedes-Benz in 1930 and founded Porsche Design, his first successful work was the surname of Volkswagen's "Beetle" car, and the graphic trademark adopted the shield-shaped emblem of the city of Stuttgart, where the company is located. In 1948, the first sports car named "Porsche" was launched. Since then, the "Porsche" company has occupied a place in the world of sports cars with its superb technology and elegant artistic styling.

The word "PORSCHE" is on the trademark. At the top of the trademark, it indicates that the trademark is owned by Porsche Design; the word "STUTTGART" in the trademark is above the horse, indicating that the company is headquartered in Stuttgart; in the middle of the trademark is a horse, indicating that Stuttgart is rich in a kind of precious stallion ; The upper left and lower right of the trademark are antler patterns, indicating that Stuttgart was once a good place for hunting; the yellow stripes on the upper right and lower left of the trademark are the color of mature wheat, symbolizing a bumper harvest; the black in the trademark represents fertile land; The red color in the trademark symbolizes people's wisdom and love for nature, which forms a pastoral landscape with profound meaning, elegance and beauty, showing the glorious past of the "Porsche" company and symbolizing the beauty of the "Porsche" company.