In December last year, the French fashion brand Balmain launched a new logo and monogram (a combination of letters and patterns) for the brand. This was the first update of the brand logo in the 80 years since the brand was founded. .
The new logo combines the letters P and B, which refers to the company’s founder Pierre Balmain and the birthplace of the brand, Paris.
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Following Burberry and Celine, luxury brand Balmain has also adopted a new LOGO
Comparison of the LOGOs of Balmain and Laura Biagiotti
p>Shortly after Balmain’s new LOGO was announced, some people pointed out that Balmain’s new LOGO is very similar to the current LOGO of Italian fashion brand Laura Biagiotti.
Comparison of the LOGOs of Balmain and Laura Biagiotti
Laura Biagiotti is a fashion brand founded in Florence in 1972 by Italian fashion designer Laura Biagiotti. She is good at this A soft fiber made of clothing, and became famous in one fell swoop, known as the "Cashmere Queen".
The First Italian Exhibition – China 1988
In addition, Laura Biagotti was one of the first Italian designers to hold fashion shows in China and Russia. On April 25, 1988, she showed her works made of silk and cashmere in Beijing. In February 1995, she held an event at the Bolshoi Theater of the Kremlin.
Laura Biagiotti on the left, Lavinia on the right
Laura Biagiotti’s LOGO is the initials of the late founder Laura Biagiotti (died in 2014), now The Laura Biagiotti brand is run by her daughter Lavinia, Vice Chairman of the Board of Directors of the Biagiotti Group.
Balmain
Balmain
After more than half a year of negotiations, Balmain stated on social media last Friday that they and Laura Biagiotti have been negotiating for more than half a year. Through friendly communication, *** discussed how to resolve any possible interference issues with Balmain’s new LOGO graphic design. According to the final agreement, Balmain will launch a new version of the LOGO starting from the 2020 spring series, and the new design plan will be shown to the public at that time.
Laura Biagiotti
When talking about the details of the negotiation, Laura Biagiot said that when she discovered that Balmain’s new LOGO and her own brand graphics were very formal, Laura Biagiotti did not decide to sue Balmain to fight for it. It belongs to its own trademark rights. On the contrary, the designer of Laura Biagiotti discussed the matter with Balmain privately. Both parties were very friendly throughout the communication process and finally reached a result that both parties were satisfied with.
Laura Biagiotti
Laura Biagiotti
Laura Biagiotti
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