Aowang, the first brand of China luggage chain, set sail

The export superstar successfully transformed

Aowang started in 1985 and is the originator of the luggage industry in China. AOKING brand trademark registration is earlier than Aokang. AOKING brand entered the Guangdong market in 1992, and it has been a branded domestic market until 2. In 2, the front line was expanded to foreign trade, and the sales of foreign trade was far greater than that of domestic trade. Therefore, after 3 years of development, Aowang owned its own real estate and trade, and AOKING brand was operating in ASEAN and Europe. Most of them are sales agents of their own brands abroad. Building the first brand of luggage chain

In Europe and other countries, AOKING is just like a well-known foreign brand in China. Although it has a small share, it takes the middle and high-end route and has a high reputation in foreign trade. However, the financial crisis in 28 made foreign trade suffer a great impact, which also made Aowang Group realize that it must first firmly root, and only by firmly rooting itself at home can it develop steadily outward. Therefore, Aowang adjusted its strategy and began to restart the operation of Aowang brand in 29.

The old traditional mode of wholesale and foreign trade orders can't meet the goal of Aowang's branding. To really realize the revitalization, we must completely revolutionize the old development mode and show the confidence and courage to make our own famous brand.

At present, the consumption of luggage industry is concentrating on brand-name products, and luggage enterprises with high brand awareness, abundant enterprise capital and sound network will develop and grow rapidly, and some weak enterprises will face the danger of going out. Brand enterprises that develop in the form of featured products and franchising have emerged in the luggage industry. The idea of featured management has provided good development space for these brands, and franchising in the luggage industry has become the only way for the development of the luggage industry in the future. By the end of the 11th Five-Year Plan or for a longer period, there will be three to five world-famous brands in China. The next five years will be the stage of brand-name strategy and high-end industry formation of luggage brands in China, and the original brands in China will have a broader development space.

Aowang Group accurately grasped this opportunity, put forward the road of chain management mode, and determined to make "Aowang AOKING" the first brand of luggage chain in China.