On March 25th, 2005, Juventus announced that it had signed a contract with Libyan oil company TAMOIL, and the trademark of Gaddafi's enterprise will appear on the chest of Juventus jerseys from June 2005. In the 2004-05 season, Sky TV Italy sponsored Juventus at the price of10.3 million euros, and obtained the trademark right of the league jerseys. TAMOIL became the jersey sponsor of the Coppa Italia and the Champions League for 5.5 million euros. However, the contract of Sky Italia will expire in June 2005. At this time, TAMOIL bought the breast advertising rights in the next five years, including Serie A, Coppa Italia and Champions League, with the sponsorship amount of 1. 1 billion euros. In another five years, the contract will be extended for another five years, and the sponsorship fee will be further increased to 65.438+0.3 billion euros.

In the next five years, TAMOIL will sponsor Juventus for 22 million euros every year, which is the first time in Europe. Bayern sponsors Deutsche Telekom 6.5438+0.7 million euros a year, Siemens sponsors Real Madrid 6.5438+0.4 million euros, and Vodafone sponsors Manchester United 6.5438+0.3 million euros. In Italy, AC Milan ranks behind Juventus, Opel Automobile sponsors 6.5438+0.2 million euros a year, and Pirelli Tire and Mazda sponsor Inter Milan and Rome 8 million euros a year. There are far fewer "poor teams" in Serie A. Toyota sponsors Florence for 3.5 million euros every year, while Lazio only gets 2.3 million euros from Parma Cotton Company every year.