Second-tier brands.

1. Original trendy brand: Violent Bear bbax is a domestic original trendy brand. Its design elements mainly come from the original IP Hot-Blooded Violent Bear. The brand combines rock, parkour, street culture and other themes, and attracts the attention of some consumers with its unique design style and creativity. Through the combination with original IP, Violent Bear bbax has certain influence and competitiveness in the market.

2. Market position: Compared with first-tier brands, bbax’s brand awareness and market share still need to be improved. Although the brand is popular among some specific consumer groups, its popularity and market share are relatively small compared with first-line brands. This is due to factors such as its relative newness, relatively low promotion efforts, and competitive pressure from first-tier brands.