Corporate Culture
1. Focus on design;
2. Trust Steve Jobs;
3. Start from scratch;
< p>4. Believe in Apple;5. Listen to criticism;
6. Never admit defeat;
7. Pay attention to details;
8. Irreplaceable;
9. Confidentiality is paramount;
10. Dominate the market;
11. Carry forward characteristics;
12 , Develop sales channels;
13. Adjust alliance strength.
Extended information
Company strategy
1. Acquisition of Renesas chips
On April 2, 2014, Apple was in Renesas Electronics has launched negotiations to acquire a stake in a unit of the latter, whose main business is designing liquid crystal display chips for iPhone smartphones, for about 50 billion yen (about 483 million U.S. dollars).
2. Acquisition of Novauris
On April 4, 2014, Apple acquired Novauris Technologies, a speech recognition software company, to help the company further improve the Siri personal digital assistant service. However, Apple did not disclose the specific acquisition price.
3. Acquisition of Beats
On May 29, 2014, Apple agreed to acquire Beats Electronics LLC for US$3 billion, acquiring the latter’s streaming music subscription service and headphone production line . It is reported that this acquisition is the largest transaction in Apple's history.
The acquisition of Beats will allow Apple to gain a foothold in the Internet-based streaming media market. In the current streaming media market, Google-owned YouTube, Spotify and Pandora occupy a dominant position. ?
4. Acquisition of Siri
Siri was founded in 2007. It is an application software developer that mainly provides voice-based personal digital assistant services to Apple users. In April 2010, Apple acquired Siri for an unknown amount. In 2011, Apple integrated Siri into the iPhone 4S and eventually became part of its iOS mobile system. ?
5. Acquisition of Emagic
Emagic is a German music production software provider. In 2002, Apple acquired it for an unknown amount. In 2014, Emagic's Logic sequencer software has been integrated into the $200 Mac version of Logic Studio professional music software. ?
6. Acquisition of Nothing Real
Nothing Real is a high-end digital special effects software manufacturer. Apple acquired the company in February 2002 and applied the company's technology to its special effects software Shake. In 2009, Apple shut down its Shake business. ?
7. Acquisition of Power
Power Computing is an Apple computer clone manufacturer that can license the use of Apple operating systems. In September 1997, Apple acquired Power Computing using $100 million worth of the company's stock. After Jobs returned to take charge of Apple, he finally decided to shut down the cloning business. ?
8. Acquisition of NeXT Inc.
After being fired from Apple, Jobs founded NeXT Computer in 1985 and launched a Mac and Windows system PC replacement product—— NeXT workstation computer.
Tim Berners-Lee used the NeXT computer to create the first web browser and server. Due to poor sales, NeXT later focused on selling an operating system called NeXTStep, which attracted Apple's attention.
In 1996, Apple acquired NeXT for US$429 million. This acquisition also laid the foundation for Jobs' return to Apple.
9. Acquisition of Proximity
In 2006, Apple acquired Proximity and its product Artbox, a media management and workflow tool for processing video clips, animations, stills and audio. flow system.
10. Acquisition of P.A. Semi
In 2008, Apple acquired microprocessor design company P.A. Semi. It was reported that the transaction amount at the time was US$278 million. There is speculation that Apple will start building its own processors for its mobile devices. In fact, Apple did this. The company later developed the A5 processor, which is used in iPad2. iPhone5 uses the new A6 processor. ?
11. Acquisition of Lala
In December 2009, Apple acquired the streaming music service Lala. The transaction amount was reported to be US$80 million. It was speculated that Apple would get involved in the streaming business. A year later, Apple shut down the online service.
12. Acquisition of Quattro
In January 2010, Apple acquired the mobile advertising company Quattro, with the transaction amount rumored to reach US$275 million. There was speculation that Apple was building its own advertising service at the time. Sure enough, Apple launched iAd in April 2010.
13. Acquisition of Intrinsity
In April 2010, Apple acquired mobile chip manufacturer Intrinsity. It is reported that the acquisition amount was US$121 million. Apple hopes to develop running speed through this transaction Faster, less power-hungry processors. ?
14. Acquisition of Placebase
In July 2009, Apple acquired Placebase, a navigation software manufacturer, for an unknown amount. At that time, there was discussion that Apple might part ways with Google Maps and develop its own map service. The final result indeed confirmed this guess.
15. Recruiting Burberry executives
In January 2015, Apple recruited another heavyweight in the fashion industry, namely Burberry Vice President of Digital and Interactive Design Chester ·Chipperfield (Chester Chipperfield). Or assist with Apple Watch sales.
16. Trade-in for new ones
On March 31, 2015, Apple launched the "Reuse and Recycling Plan" in mainland China. Currently, it only supports the trade-in of iPhone and iPad products.
iPhone or iPad users in China can use their old models to obtain corresponding discounts to purchase new devices. As for the specific discount amount, users can bring their old models to Apple retail stores to consult Specialist experts.
At the same time, Apple announced that it will expand the scope of iPhone 6 trade-in overseas. In addition to Apple's own iPhone, BlackBerry, Android, and Windows Phone phones can also be purchased as trade-ins for iPhone 5c, iPhone 6, or iPhone 6 Plus.
17. Establishing a company
In June 2016, Apple established a new subsidiary, Apple Energy. ?
18. Acquisition of Shazam
In August 2018, it was reported that the European Commission would unconditionally approve Apple’s acquisition of the British music recognition application Shazam.
Baidu Encyclopedia-Apple Company
Baidu Encyclopedia-Apple Company Corporate Culture