English trademarks can use positive, optimistic, enterprising, praise and other positive words. This is completely different from foreign trademarks using the founder's name, such as Rolls-Royce, Ford, etc.

You can use COOL, AMAZING, GRACE, etc. as fashion words.

Chinese logos can use the transliteration of English words, or a mix of semi-transliteration and semi-free translation.

If you can add the pinyin of your boss's surname or product features to the English and Chinese logos, it will definitely be outstanding.

For example, it is a clothing brand. The owner’s surname is Dai - the English logo is DIAMOND (similar to the pinyin of Dai). The Chinese logo can be "Dai Meng/Dai Meng", which should also be related to the clothing products.