The role of evaluation (1) The need for enterprise value maximization management Enterprise value evaluation is extremely important in corporate business decision-making and can help management authorities effectively improve business decisions. The goal of corporate financial management is to maximize corporate value. Whether each business decision-making is feasible depends on whether the decision is conducive to increasing corporate value. Value assessment can be used for investment analysis, strategic analysis and value-based management; it can help managers better understand the company's strengths and weaknesses. At this stage, accounting information in our country is distorted and the quality of accounting information is not high, which substantially affects the true reflection of the financial status and operating results of enterprises. The accounting indicator system cannot effectively measure an enterprise's ability to create value, and financial performance based on accounting indicators is not equal to the company's actual value. The actual value of a business is not equal to the book value of the business. Through accounting of book value, enterprises often fail to confirm the value of their own valuable assets - intangible assets, which have been accumulated through long-term development and research. This leads to a very critical link in the MBO implementation process - the value assessment of the target company, that is, the management's valuation of the company it serves, which not only includes the valuation of the company's tangible assets, but also covers technology, management, and enterprise , evaluation of intangible assets such as talents. Therefore, enterprise value assessment helps companies pay attention to and carefully verify these accounting distortion information, fully understand the factors of accounting distortion information, and handle them correctly to overcome the situation of other asset evaluation results being false due to accounting distortion information. Avoid alienating corporate value and affecting the accuracy of corporate value. Pay attention to financial management with enterprise value maximization management as the core. Through the evaluation of enterprise value, corporate financial managers understand the true value of the enterprise, make scientific investment and financing decisions, continuously improve the enterprise value, and increase the owner's wealth. (2) The need for enterprise mergers and acquisitions. During the enterprise mergers and acquisitions process, investors are no longer satisfied with understanding the value of the target enterprise at a certain point in time from the perspective of replacement cost. They also hope to understand the value of the target enterprise from the perspective of the enterprise's existing operating capabilities or the perspective of comparison with similar markets. The value of the target company requires the appraiser to provide further information about the equity value, and even requires the appraiser to analyze the additional value that the integration of the target company with the company can bring. At the same time, the capital market needs more corporate value assessments represented by assessment of overall profitability. In real economic life, situations such as transfer and merger of an enterprise as a whole often occur, such as enterprise mergers, purchases, sales, reorganization of joint ventures, joint stock operations, joint ventures and cooperative operations, guarantees, etc., all of which involve the evaluation of the overall value of the enterprise. question. In this case, the value of the entire business is assessed in order to determine the joint venture or resale price. However, the value of a business, or the purchase price, is by no means simply the algebraic sum of the fairly assessed asset values ??and liabilities of each individual item. Because the purpose of people buying and selling enterprises or merging is to obtain profits by operating the enterprise, there are many factors that determine the price of the enterprise, the most basic of which is the ability of the enterprise to use its own assets to obtain profits. Therefore, enterprise value evaluation is not an evaluation of each enterprise's assets, but a comprehensive and dynamic value evaluation of the enterprise's asset complex. Enterprise assets refer to the evaluation of the value of a certain asset or certain assets of the enterprise, which is a partial and static evaluation. (3) Quantify corporate value, verify family assets, and dynamically manage. It is crucial for every company manager to know the specific value of his or her company and to be clear about the ins and outs of calculating value. Under the planned economic system, enterprises are generally concerned with the management of tangible assets and often ignore intangible assets. Under the market economy system, intangible assets have gradually received attention and are increasingly considered to be important assets of enterprises. In foreign countries, the value of intangible assets of some high-tech industries is much higher than that of tangible assets. The value of intangible assets of my country's high-tech industries is also considerable. Entrepreneurs who want to have a clear understanding of their financial situation so that they can strengthen management must conduct a fair assessment of the company's value through an appraisal agency. The most important problem existing in enterprise management at present is the backward management level. The correct implementation of value maximization management using value assessment as a means is an important means to promote the sustainable development of our country's enterprises. (4) The need for the board of directors and shareholders' meeting to understand the effects of production and operating activities. The goal of corporate financial management is to maximize the company's value. The feasibility of the company's various business decisions depends on whether the decision is conducive to increasing the company's value.

At this stage, accounting information in our country is distorted and the quality of accounting information is not high, which substantially affects the true reflection of the financial status and operating results of enterprises. The accounting indicator system cannot effectively measure an enterprise's ability to create value, and financial performance based on accounting indicators is not equal to the company's actual value. The actual value of a business is not equal to the book value of the business. It is a one-sided approach for company management to only use the company's current financial statements to measure the company's operating results. The correct implementation of value maximization management using value assessment as a means is an important means to promote the sustainable development of Chinese enterprises. (5) Enterprise value assessment is an important prerequisite for investment decisions. The status of enterprises as investment entities in the market economy has been clarified, but to ensure the rationality of investment behavior, it is necessary to have a correct assessment of the current value of enterprise assets. With the development of my country's market economy today, it has become common for companies to use tangible assets and intangible assets such as patented technology, proprietary technology, and trademark rights to form optimized asset portfolios in various economic activities. Joint ventures and partners must quantify these intangible assets when making decisions, and have an evaluation agency conduct an objective and fair evaluation of the intangible assets. The evaluation results are not only an important basis for investment negotiations between the investor and the invested unit, but also an important basis for the invested unit. The objective standard for determining the book value of its intangible capital. (6) Corporate value assessment is a means to expand and improve corporate influence and demonstrate corporate development strength. As the image of enterprises has gradually attracted attention from the business community, the promotion of famous brands and trademarks has become an important way for enterprises to go international. Enterprises possess a large amount of intangible assets, which create excess profits for the enterprise that exceed what ordinary means of production and production conditions can create, but their value reflected in the books is negligible. Therefore, corporate value assessment and publicity are important means to strengthen corporate image and demonstrate development strength. (7) Increase corporate cohesion. Corporate value should not only convey the health status and development trends of the company to people outside the company, but more importantly, convey corporate information to employees at all levels within the company, cultivate employees' loyalty to the company, and achieve the purpose of uniting people's hearts.