The full name of the ch brand is CHLOE, and its Chinese name is Kou Yi. CHLOE was born in the 1950s and was founded by Gaby Aghion. When the Chloe brand was born, it only sold women's clothing. Later, it gradually added glasses, perfumes, bags, handbags, and shoes.

Chloe's signature style of women's clothing is the floral patterns on the gauze and the soft and elegant lines of the clothes. Although designers have changed frequently, Chloe's romantic style continues to this day.

Brand Introduction

The Chloé brand is a chameleon in the Paris high-end ready-to-wear world. Although it frequently hires famous designers from various countries, the brand’s style framework has not changed due to the change of designers. It has always maintained the color characteristics and elegant mood of the French style. The personalized input of the designers hired and the guarantee of the Chloé production and management system keep the Chloé brand style in sync with the trends of the times.

Phoebe, the most beloved chief designer among brand followers, is back, with classic A-line dresses and three-dimensional tailoring of stiff fabrics, layered skirts, and fluffy trumpet-shaped shoulders. The waistline, knee-length skirts, and swaying flower-shaped dresses create an era image of Chloé that combines retro sweetness and classical elegance.