Hello Kitty (Japanese: ハローキティ Latin: Harōkiti) is one of the cartoon characters created by the Japanese company Sanrio. Hello Kitty-related products usually appear in the bright pink image of Hello Kitty, a white cartoon kitten with a bow on its head. The Hello Kitty trademark was registered in 1976 and is now widely known.

Although Hello Kitty was originally designed for the female market, its products now include toys, wallets, televisions, clothes, massagers, computer hardware and even sexual aids.

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Kitty not only represents a short-lived fashion trend, but also a style deeply rooted in society and gender roles. aesthetic values. A cartoon character with a simple design, just a big round head with a button nose, and wearing a red bow.

Color is another important point. Tsuji Shintaro said that because red symbolizes warmth, small animals, little girls and love, it is the most suitable color for these cartoon animals. Yuko Yamaguchi, who has been in charge of Kitty design since 1980, said that pink is the cutest color and can trigger the most feelings. Pink makes people feel happy.

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