Yes, Fila’s shoes are very comfortable to wear. Even if they are acquired by Anta, the quality is still the same as before.

In 2009, Anta announced the acquisition of FILA for 332 million yuan and was responsible for the promotion and distribution of FILA Chinese trademark products in mainland China, Hong Kong and Macau. In the following ten years, Anta turned Fila step by step from losses to profits, and Fila also helped Anta's market value exceed 100 billion, becoming the world's second largest sportswear brand after Nike.

As the most artistic brand in the sports field, Fila has an innate fashion advantage. In the current situation where Chinese sports brands are generally weak in design and the national aesthetic requirements are getting higher, the good-looking Fila has begun to stand out. In terms of product design, Fila attaches great importance to innovation and constantly introduces fashion elements into the sports field to closely cater to personalized and trendy consumer needs.

Fila launched the Disruptor 2 to cater to the popular "dad shoe" style. It was selected as the "Shoe of the Year in 2018" by Footwear News. Its influence is comparable to Adidas' Stan Smith, and it can be called a leading brand. An excellent example of combining culture and popularity with quick response to seize the market.

Extended information

The FILA brand was first introduced to the Chinese market by Hong Kong Lien Asia in September 2005. In 2006, the first FILA flagship store opened in Shanghai. In the second half of 2007, FILA transferred all rights and interests of the FILA brand in China (including Hong Kong and Macau) to Belle International for US$48 million.

As a fashion sports brand, FILA is no stranger to Chinese consumers. FILA's fashionable and energetic image, novel design and high-quality products have left a deep impression on consumers. As a sports brand that constantly breaks the rules, FILA continues to meet the needs of different consumers with its innovative and design-rich products. The cutting-edge original products in the past have become today's golden classics.

FILA will also continue FlLA's enterprising style in China and create the image of a fashion sports brand known for its cutting-edge style. At the same time, FILA provides tennis, fitness, Italian classics and sports-inspired sportswear in China to cater to The needs of different customers.