If dealers are selling goods at random prices, you can register a rights protection account to make an online complaint, or you can find a third-party price control company to protect your rights.

Take Taobao as an example for your own complaints:

There are two ways to control prices on Taobao:

1. Communicate with sellers online

Communicate The way is very simple. Through Wangwang, you can tell the seller that you are the brand owner, send the prepared price maintenance documents (usually stamped to increase credibility) to the seller, and notify them to adjust the price according to regulations.

2. Online complaints

Brands need to register an account on the Alibaba Knowledge Product Protection Platform and carry out qualification filing. The general review cycle is 3-5 working days. After all reviews are completed, you can initiate a complaint on the link that needs to be processed on Taobao. Commonly used complaint methods include the following for reference.

(1) Intellectual property infringement complaints

Intellectual property complaints include trademark rights, copyrights, copyrights, patents, etc., by determining which intellectual property rights are specifically infringed by the complained link, and then Initiate a complaint for corresponding nominal infringement. The platform's review cycle for intellectual property infringement complaints is 3-5 working days. The result of the processing is generally that the product is removed from the shelves, the link is deleted, and the store deducts 2-6 points (48 points per store per calendar year). Among them, store point deductions have a great impact on Taobao store owners. Once a store has points deducted, it will not only affect its weight, but may even be closed.

(2) Complaints about suspected counterfeit sales

Currently, many stores on Taobao, Xianyu, and Pinduoduo often use selfie pictures to avoid complaints from brands, and selfie pictures are difficult to Complaints are made through intellectual property infringement, so complaints need to be made in the name of suspected counterfeit sales. Commonly used complaint methods include comparison of real and fake goods, fake factory names and addresses, offline identification, etc. The platform's review cycle for suspected counterfeiting complaints is 5-7 working days. The result is usually that the product is removed from the shelves, the link is deleted, the store deducts 12 points, and the store is blocked by the platform for several days.