When it comes to trademarks, I think most people don't have a clear concept in their minds, but when it comes to Apple phones, do you think of the one that was bitten off by God? Apple? Speaking of Nike, did you think of the check mark that looks professional from any angle? Yes, they have occupied your consciousness, so you have to think of it at once! This is the value of the trademark, and this is the power of the trademark! Just like our special marks, such as obvious birthmarks and so on, even if we have never seen you before, as long as we have heard your description, people can quickly find you among thousands of similar people in Qian Qian. This is the most direct embodiment of the role of trademarks. A good trademark can not only make people shine at the moment, but also make people remember it vividly, which is of great significance for the expansion of a brand.

Nowadays, e-commerce is booming like mushrooms after rain, and more and more manufacturers have settled in Taobao and other websites to participate in e-commerce and earn a lot of money. However, it is necessary to have a trademark to settle in Taobao, because only in this way can Taobao Mall guarantee the quality of goods and maintain the credibility of Taobao Mall. Taobao can always be in the position of e-commerce, which can be said that the system of registered trademarks of manufacturers is a magic weapon. For the manufacturers who stay in Taobao, a good trademark can not only expand the market quickly, but also be an indispensable weapon to firmly win over consumers.

For a businessman, a trademark is also a huge fortune. The former boss of Coca-Cola said: If Coca-Cola goes bankrupt, he can make a comeback with the brand of Coca-Cola within one year. This is the role of the brand in reviving the life, and this is the value of the trademark that is deeply rooted in people's hearts. As far as the manufacturers staying in Taobao are concerned, they can sell their trademarks through trademark transfer and get huge economic benefits; And for buyers, they can transfer through this trademark? | Shortcut? Entering Taobao Mall, you can also rapidly expand your consumer groups with the popularity and customer base accumulated by this trademark.

People who watch The Water Margin should know the true and false likui jy, but the fake likui jy dominates the party with the name of the real likui jy! There are many people who are red, let alone a company with a market value of hundreds of millions. Many large enterprises have been troubled by trademark infringement, such as? Flying man? Jordan sued Jordan Sports Company for using its name as a trademark in 212. Regardless of the facts, at least this has affected the market stability that Jordan Sports has developed, and the indirect economic loss is much more than Jordan's claim!

nowadays, infringing trademarks are everywhere. Adidas? The king? King Adi? ，? Master Kong? Long lost brother? Kang Shuaifu? ，? White elephant? The home of instant noodles? ，? 999 dermatitis flat? Took a tumble and became? 666 Pi Yanping, too numerous to mention. They not only carve up the direct economic benefits of genuine goods, seriously disrupt the market order, but also damage their brand value and corporate reputation. However, these infringing manufacturers are distributed in a dazzling array of markets like ants, which can't be cured in a short time, so the trademark incident handling system and ability need to be further improved and improved.