in p>21, Wei San and I jointly opened a flavor food factory in my hometown of Yimeng icon, which mainly produced and sold icon with stir-fried shredded pork and local famous local products. Our registered trademark was "Mengshan Sisters", and now this brand still appears in supermarkets in three districts and nine counties of Yimeng.
We selected an image spokesperson from several beautiful girls, took her to green watermelon Studio and asked a photographer to take several photos. Then, we took a bus to the city and asked a teacher named Chu Mingtao to design the outer packaging. But teacher Chu didn't choose our photos. He only glanced at them and mumbled, saying, garlic head and nose, printed on the packaging, are you still going to sell goods?
Mr. Chu selected Yingwo Peak in Mengshan as the background from the library stored in the computer (although this background image was unintentional, it laid a hidden danger for us in the future, which will be introduced later), and then selected a picture of a beautiful woman, which was slightly processed. With a picture of a country girl holding a plate of dried shredded pork at the foot of Yingwo Peak in Mengshan.
I have to say that Mr. Chu's design has soul, connotation and content, which not only incorporates the flavor of the times but also retains the simplicity of the countryside. After more than 2 years, whenever I see the packaging of Mengshan sister's current series of products on the street, I still firmly believe that Mr. Chu's design was the best!
due to our limited funds, after the product is formed, I suggest positioning it as a holiday gift or a tourism product, closely relying on the Mid-Autumn Festival icon and National Day, making efforts on the gifts for visiting relatives and friends, and making a fuss about the national day holiday tourism products.
slogan: Mengshan's sister gave her friends and relatives
deep affection and friendship to last forever
She spent 2,5 yuan on a week's advertisement in the county TV station. On the first business, the county meteorological bureau saw that the products advertised were beautifully packaged, so she came here, searched for a long time in the alley and bought 2 boxes.
supermarkets and specialty stores sent some, mainly for customers visiting relatives and friends in the Mid-Autumn Festival. Commitment to merchants, unified settlement after the holiday, products can not be sold, returned to the factory.
After the Mid-Autumn Festival, the National Day holiday came. It happened that there was an elder sister's daughter in the factory, who came back from a holiday in a tourism school. The girl was more than 1.7 meters tall and beautiful. Wei San discussed with her elder sister and asked her daughter to help us to promote our products at the scenic spots during the festival, and gave us 2 yuan a day. The eldest sister said yes, and the eldest sister's daughter called her classmate again.
On the 11th, we put up a banner "Welcome to Mengshan Sisters" at the entrance of the mountain, and a cart of goods was put there on the mountain. Two beautiful girls from the tourism school hung ribbons obliquely on their upper bodies, writing our advertising slogans, and stood on both sides, enthusiastically attracting tourists from the past. There are millet pancakes icon and dried shredded pork on the desk, which attract tourists' attention and welcome them to taste them on the spot!
At noon, it happened that the then secretary of the county party committee led the person in charge of the county government to inspect the tourism market in Mengshan. Our product packaging and promotion methods attracted the attention of the county leaders, and the accompanying reporters followed suit. The news broadcast of the county TV station at 8 pm showed the lens of "Mengshan Sisters"!
My two younger brothers, Sicheng and Gui Jun, were unmarried and unemployed at that time. They often went to our food factory to join hands and mix meals. On the second day of the long vacation, the two brothers had a whim, borrowed our packaging label, made a slight change, entered the transparent packaging box, and sold honeysuckle icon on the mountain next to our booth. After a few days, they actually made a lot of money.
In that year, Mengshan Sister's creativity was successful, and the innovation of promotion methods quickly made the products famous in the county. Later, due to some reasons, I quit Mengshan Sister, but this brand still made Wei San, supported his family of five, and at the same time promoted employment and led the prosperity of the local specialty industry.