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Do you think the tide has changed?
I don't think so.

If we want to say that the national tide goes to the world first, we have to mention the "leap" pair of small white shoes. Dafu rubber factory, 1950S was born in Shanghai, formerly known as liberation shoes. Later, the single color was changed in design, and red and blue stitches were added to the shoes, making the soles light and wear-resistant. At that time, almost everyone had a pair and became an out-and-out representative of domestic products.

However, like all popular brands, Feiyue has not escaped the fate of being "cottage". Because of the simple technology and low cost, all kinds of leap shoes flooded the market around the 1980s, resulting in problems such as broken soles, glue opening and foot grinding, which made the leap shoes difficult to wear. Moreover, with the constant modeling for decades and the impact of foreign brands and emerging brands, the leap shoes gradually disappeared from the eyes of young people.

Later, in 2005, the French sent Bates to China to attend a martial arts class. He saw all the students in the martial arts class wearing jumping shoes. Just as China people are tired of Leap, foreigners are actually tired of converse, so Paikes thinks that this pair of small white shoes can be sold abroad with a little design. Later, he found that Yue Fei had not registered an international trademark, so he quickly registered a trademark in Europe with FEIYUE Pinyin, and abruptly packaged a "French version" leap.