It is reported that the team of this African coffee brand has made great efforts for China International Import Expo (CIIE) and Double Eleven Shopping Festival. Originally, due to the epidemic, Ethiopian flights could not enter China, and air flights were very tight, so we had to divide the goods into two parts. First, they sent part of it to China and entered the China market during the Double Eleven and China International Import Expo (CIIE), and then the other part was transported to the Tmall platform. At present, the second part of the goods has arrived at Tmall International Bonded Warehouse, and now customs clearance, distribution and delivery are being stepped up.
The person in charge said that Ethiopia mainly exported raw beans in the past, but through the understanding of China International Import Expo (CIIE), they realized that Ethiopian coffee had a huge market in China, so they imported automatic coffee roasters from China to Ethiopia, roasted local coffee beans into finished coffee, and then returned to the China market for sale. Compared with exporting coffee beans before, they now have more profits. The person in charge also expressed his gratitude to the huge consumers in China.
In fact, since Alibaba established the eWTP platform, more and more African countries have entered the China market through this e-commerce platform. President of Ethiopian Sahel said in the video of China International Import Expo (CIIE) that since the epidemic, although Ethiopia's economy has encountered great difficulties, with the help of Alibaba, more and more Ethiopian products have entered China and enjoyed the huge consumer market dividend in China.