Authorized by agronomist Zhong Zhangmei, the "Father of Bamboo Rice", the Shaoguan Bamboo Rice Company Headquarters and the "Chinese Bamboo Rice Industry Association" Brand Franchise Management Center have joined forces with the Guangdong Rice Research Institute, Zhejiang University Food College, South China The Agricultural University and other units formed an "enterprise institute" to carry out industry-university-research and development of bamboo rice, and established a Guangdong hybrid bamboo rice research base in Shaoguan City. Dr. Wang Feng of the Guangdong Rice Research Institute was responsible for conducting rice hybrid breeding and hybrid bamboo rice. Research on upland rice breeding. This marks that bamboo rice has officially been jointly cooperated by enterprises and R&D personnel, using the Jinjiang River Basin in Shaoguan Danxia Mountain as a base to carry out nationwide bamboo rice industrialization operations.

So far, the company has registered 30 types of rice trademarks: mainly including: "Bamboo Rice", "Danxia Mountain", "Yangyuan Mountain", "Shaoshi Mountain", "Danxia Renjia", " "Danxia Farm", "Feishui Village", "Wanshi Mountain", "Bamboo Rice Source", "Danxia Source", "Bamboo Rice" and other trademarks.

Today, Shaoguan Bamboo Rice Agricultural Technology Co., Ltd. and the "Chinese Bamboo Rice Industry Association" Brand Franchise Management Center have launched national bamboo rice industry franchise cooperation to carry out national branding and branding of "Chinese Bamboo Rice" Market-oriented franchise operation.