Many people often have a question when buying trademarks on Famous Brands.com, why some trademarks are so expensive and some are so cheap. Many people tend to buy cheap trademarks, but as the saying goes, you get what you pay for. What are the disadvantages of cheap trademarks? What are the benefits of expensive trademarks? Today I will chat with you about this issue.

In fact, when registering a trademark, you often need to choose a category. There are currently 45 categories in China. Therefore, when you register a trademark, you are not allowed to sell any goods. You must only sell goods in the category you registered. This raises a problem. If you only register one category, it is also possible for others to register another category using the same trademark name. In this case, when you work hard to establish yourself as a brand, your competitors will often cause trouble.

For example, Deluxe is only registered as a trademark in the dairy product category, and then someone uses "Deluxe" to register it in the pesticide category. Does anyone still dare to drink it?

So, when big brands register trademarks, they will choose to register trademarks in multiple categories. Some rich people will even register in all categories, just to prevent others from seizing their own market when registering.

This also explains why when you buy trademarks, some trademarks are more expensive and some are cheaper. Expensive trademarks tend to register all related categories, while cheap trademarks often only have one or two categories. So don’t be greedy for cheap and buy cheap trademarks. After all, although trademarks are intangible assets, they can be transferred into tangible assets and bring endless economic benefits to enterprises.

Therefore, our sales of famous trademarks often recommend trademarks with many related categories to our customers. However, this well-intentioned move based on professionalism often makes customers feel that we are arbitrarily recommending registration for their own sales performance. They feel that their business does not need it now, so there is no need to register so many categories. Due to cost issues or other reasons, they are unwilling to listen to trademark registration. Agent's Opinions. In the end, it was too late to regret, and I wanted to cry but had no tears!

Look at a real case. The trademark of the same name for a certain mineral water was registered by a competitor under the pesticide category.

If your competitors become bigger, do you think you will be killed? When customers think of pesticides when buying mineral water, who would dare to buy your mineral water? If you become bigger, will your corporate image and sales performance be affected if your competitors use this trademark for pesticides?

It is not easy to develop a brand. If your competitors interfere in the process, it may lead to brand "disparity".

Why do we need to register all categories and multiple categories?

Registration of related trademarks and similar trademarks is a multi-category of protection from the perspective of intellectual property rights. First, it prevents latecomers from using similar trademarks, and second, it prevents others from having a negative impact on the brand that has been operated for many years.

Trademark layout strategy not only considers multi-class trademark registration, but also full-class protection. More mature companies will plan for full-class registration in advance. For some small businesses, multi-class protection already meets the requirements.

In such an era of market competition, owning intellectual property rights is equivalent to having a sharp sword. If you use it well, you can achieve good development in the market survival.

So, between a 3,000 yuan trademark and a 30,000 yuan trademark, choose the more expensive one.

If you have any questions about trademarks, please feel free to consult the editor of Famous Brands!