On July 19, Toyota Motor and BYD Auto announced that they will jointly develop pure electric models of sedans and low-floor SUVs, as well as the power batteries required for the above products. It will be put into the domestic market as soon as 2025.
The cooperation between the two parties is not a whim. In April this year, Toyota President Akio Toyoda revealed that he would launch ten electrified models into the Chinese market by 2025. To achieve this goal, The best way is to join forces with BYD, the number one new energy vehicle company in China.
This news exploded after it came out, because Toyota is the originator of hybrid models, and BYD started out as a battery manufacturer. If the two "king" level players cooperate, they will create What kind of car model it is, it’s exciting to think about it.
In fact, this is not the first time that BYD has cooperated with an international giant. As early as 2010, Mercedes-Benz Daimler cooperated with BYD. In 2012, it launched a new electric vehicle brand - Denza. Then this year, Mercedes-Benz and BYD jointly launched Denza's upgraded Concept X again.
In the first half of this year, my country's fuel vehicle sales continued to decline, but at the same time, the new energy field has emerged. Toyota cannot turn a blind eye to the huge potential of the new energy market and this fat cake. .
Toyota is interested in BYD because of its new energy technology. Among the many domestic new energy companies, BYD has the best sales. In 2018, BYD launched the BNA architecture. This structure links BYD's production, manufacturing, R&D and other links, greatly improving production efficiency.
The BYD e platform, a platform specially developed for electric vehicles, cannot be ignored. It uses a modular key technology platform for pure electric vehicles to achieve vehicle lightweight standards and improve vehicle performance through its integrated technology. It improves efficiency, increases cruising range, and reduces the manufacturing cost of the entire vehicle.
BYD's achievements in the field of new energy are difficult for other domestic brands to achieve, which is also an important reason why Toyota chose BYD.
As for why BYD is willing to cooperate with Toyota, it is even simpler. As one of the world's largest car companies, Toyota's technical reserves and strength are unquestionable, and Toyota is also a hybrid model. The originator, the Prius hybrid model, is very popular in overseas markets. In addition, its dual-engine cars have also been widely praised. Any car company wants to cooperate with Toyota, which is a dream for BYD.
There is also a sentence in the agreement: "The model uses the Toyota trademark."
Seeing this, many people may think this is unfair to BYD.
Actually, this is winwin. BYD's domestic sales are indeed good, but compared with Toyota, there is still a long way to go. Why? Because Toyota is Toyota, a car company with a history of nearly a hundred years, and BYD cannot compare. In terms of brand premium, The bull head logo is much higher than the three letters BYD, and domestic consumers have a higher recognition ability of Toyota. The sales volume of Toyota trademarks will definitely be higher than the sales volume of BYD trademarks.
Besides, this approach is also Toyota's high recognition of BYD.
Think about it, with the Toyota logo on it, if there is something wrong with the car or the battery, then consumers will definitely look for Toyota instead of BYD. In serious cases, it may also affect Toyota. Toyota dares to do this because it recognizes BYD's technology. BYD has ranked first in the global sales of new energy models for four consecutive years. It is already at the forefront of the world in terms of new energy and other technical aspects. This is Why Toyota has so much confidence in BYD.