Abstract: How to determine the appropriate franchise fee is a key problem faced by the headquarters, which directly affects the smooth development of franchise. Because investors are usually very sensitive to fees, and the fees are set too high, investors will not get the expected profits, and naturally they will not be interested in this business; Even if you join, you will quit soon. If the fee is set too low, the income of the headquarters will be damaged, and even the cost of the arch service to be provided will not be compensated, which is not worth the candle. Therefore, the headquarters should scientifically formulate a set of reasonable charging scheme, determine the level and charging method of the joining fee, so as to make a reasonable budget, make up for its management expenses and obtain sufficient profits. The joining fee paid by franchisees to the headquarters generally includes the following categories: 1, joining fee. Also known as the first commission, it is a one-time fee paid by the franchisee to the headquarters when joining. It includes the franchisee's right to use the trademark and special technology developed by the headquarters, which embodies the value of various benefits obtained by the franchisee after joining the franchise system. This fee varies from headquarters to headquarters.