Huaxizi is a Chinese brand.
The "Hua Xizi" brand was born in Hangzhou, China on March 8, 2017. It is a makeup brand with the concept of "Oriental makeup, nourishing makeup with flowers". Huaxizi is a cosmetics brand registered by Zhejiang Yige Enterprise Management Group Co., Ltd. with the State Trademark Administration.
The "Huaxizi" brand explores the beauty wisdom of ancient Chinese prescriptions for thousands of years. Based on the skin characteristics and makeup needs of Oriental women, it uses flower essences and Chinese herbal extracts as core ingredients, and uses modern makeup R&D and manufacturing processes to create healthy products. , skin care, and makeup products suitable for Oriental women. The English name of Hua Xizi is "Florasis", which is "Flora" + "Sis", which means "God of Flowers". It is a metaphor that women who use Hua Xizi products are as beautiful as Xishi, the lotus god.
The development history of Huaxizi
On March 8, 2017, the Huaxizi brand was born on the bank of West Lake in Hangzhou; in August of the same year, the Huaxizi brand entered Tmall and opened the Huaxizi flagship store shop.
On April 10, 2019, the “carved lipstick” developed by Hua Xizi was launched.
On May 10, 2020, Hua Xizi participated in the special live broadcast event of China Brand Day organized by China Central Radio and Television and Tmall.
On July 15, 2022, Chinese beauty brand Huaxizi became a member company of the New Leaders Community of the World Economic Forum. This is the first time a Chinese beauty brand company has become a member of the organization.
As of December 14, 2022, the number of Huaxizi’s product experience officers has accumulated to more than 200,000. In order to combine consumers' perceptual experience with scientific data that can be analyzed qualitatively and quantitatively, Huaxizi has also specially developed a "holographic AI sensory behavior research" system.
The above content refers to Baidu Encyclopedia-Hua Xizi