The long-term and healthy development of the MBA/DBA degree program at the University of Grenoble in the country is inseparable from the strong support and joint efforts of professors and students. They have something to say about what they have learned, felt, and realized along the way!
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Shanghai Mercury Home Textile Co., Ltd. is a major member company of Mercury Holdings Group and an important founder of China’s modern home textile industry. After more than ten years of development, it has It has quickly become a professional, multi-brand enterprise integrating R&D, design, production and sales, focusing on the home textile industry. The company's production, sales, channel scale and comprehensive strength rank among the top three in the industry. In 2009, it passed the Shanghai High-tech Enterprise Review , successfully listed on the Shanghai Stock Exchange in 2017.
Today, the University of Grenoble (UGA) China Alumni Association shares with you a wonderful interview with alumni Chen Ying.
" Alumni
Mercury Business School? Training Director
MBA Alumni of the University of Grenoble, France
I am a student of the 19th MBA class of the University of Grenoble, France. We are in a traditional industry, and what the company advocates is the spirit of craftsmanship, which requires very precision and detail. I am mainly responsible for the business school training section of the group company. As the company continues to develop, I also feel that my comprehensive capabilities need to be continuously improved. There are many improvements, not just skills, but also thoughts and ways of thinking, etc. From point to surface to network, you need to have the ability to think three-dimensionally and structure three-dimensional thinking, so I chose the Glele MBA Systematization to learn.
Q
Hello, first say hello to our alumni and briefly introduce yourself
Chen Ying: Hello everyone, I am Grenoble, France. I am a student of the 19th batch of university MBA. I am very happy to be interviewed by the school.
Q
You have been working in this industry for many years. What attracts you?
Chen Ying: I have been in Mercury Home Textiles for 14 years. Why have you always been in this industry? I think the home textile industry is a very loving industry. Our company is committed to providing consumers with high-quality and beautiful bedding, creating a healthy sleeping environment and improving the quality of life. Just like our slogan of Mercury Home Textiles, we advocate "Love a bed" , love a home.” Create a culture of a very beautiful and warm home.
I majored in fashion design and entered the home textile industry as soon as I graduated. I have been working in Mercury Home Textiles for 14 years, from the direct operation system to the franchise system, and during this period from store shopping guide to store manager, to channels and then to regions. Manager, and later training, I was continuously cultivated and trained through the company, coupled with my continuous learning, hard work and creativity, I am now the person in charge of Mercury Business School.
Mercury Home Textiles' products cover eight series and more than 300 varieties, including multi-piece bedspread sets, quilts, pillow cores, single-piece combinations, cushions, children's products, summer products, and blankets. We have always adhered to the product development principle of "what others don't have, I have, and what others have, I have the best", and have always been close to the real consumption needs of consumers, making affordable, tasteful and high-quality bedding products available to thousands of households.
Q
What achievements and innovations has your company made in this industry?
Chen Ying: Mercury has been developing in the entire home textile industry for more than 30 years. It focuses on the home textile industry and integrates R&D, design, production and sales. For more than 30 years, the market environment has been changing, and consumption has continued to upgrade. , while we face huge market challenges, we also have many opportunities. The company responds to market changes, meets consumer demand, develops internally and externally collaboratively, and is upgrading and innovating in product research and development, branding, channel management, and marketing models. In 2017, the ultimate large-scale single product strategy was launched, with remarkable results. In 2020, the "Good Quilt Core Select Mercury" strategy was launched. At the same time, the company deeply embraced digitalization and formulated an informatization and digital supporting strategy according to the development strategy to implement big data. The project serves as an opportunity to deepen digital management and operation capabilities, and overall improve the company's operational efficiency and differentiated competitiveness.
The company was the first to implement brand strategy in the industry, established a good brand image at home and abroad through product quality, CIS image promotion, market promotion and other methods, and created a miracle of brand building in the home textile industry.
It has successively won "China's Famous Trademarks", "China's 500 Most Valuable Brands", "Shanghai Civilized Unit", "Shanghai Five-Star Integrity Creation Enterprise", "Fengxian District's Seventh District Governor Quality Gold Award", 2018 China The Textile Industry Federation has won a series of honorary titles such as "China's independent brand enterprise of clothing and home textiles that is focused on tracking and cultivating" and "Top 100 Private Enterprises in Shanghai in 2019".
The company attaches great importance to technological innovation and is committed to the research and development of high-performance, green and environmentally friendly home textile products with degradable fiber as the main material. Cooperate with domestic professional colleges and scientific research institutions to establish home textile technology centers, home textile laboratories, and graduate internship bases. By integrating social industry resources, complementary advantages, and mutual benefit, we can jointly carry out home textile technology research and development and promote industry technology. In 2019, diatomite fiber technology won the "Second Prize for Scientific and Technological Progress Award" from China Textile Industry Federation, and established the "Academician Expert Workstation" of Shanghai Association for Science and Technology.
As of the end of 2019, it has obtained 36 invention patents, 39 utility model patents, and 76 design patents, and a number of invention patents are in the acceptance and trial stages; it has been recognized as one of the "Industrial Patents" of the Ministry of Industry and Information Technology. Enterprise Intellectual Property Application Pilot Enterprise", "Shanghai Intellectual Property Advantage Enterprise", "Shanghai Patent Work Demonstration Enterprise", "Shanghai Patent Pilot (Cultivation) Enterprise", "Fengxian District Little Giant Enterprise", "Fengxian District Enterprise Technology Center" and "Fengxian District Fiber New Materials Engineering Technology Research Center".
Q
What have you gained from studying in the MBA program?
Chen Ying: Everyone who chooses to study for an MBA has different purposes and gains. I prefer to think in my daily work, and it is also because of the habits I have developed through so many years of training. For example, let’s go to a lecture Taking a class or developing a course requires in-depth thinking. From research to course design, content development, case collection, and final presentation, it is a complete set of designs. After studying for an MBA, I will be more comfortable when working on a project and system development. At the same time, I will also gain some new knowledge in leading a team. I feel that what an MBA brings to me is not skills, it allows you to develop skills in an invisible way. To change your way of thinking, broaden the breadth of your thinking, and improve your competitiveness.
Q
As a senior corporate manager, you adhere to the concept of "applying what you learn and promoting learning". How do you influence the people around you?
Chen Ying: When we choose to learn something systematically, it will help us become more comfortable in future work and help us have a management method that is more consistent with reality. During these two years of study, I would do a review after each class. The method was to bring my team together to share with everyone what I had learned from the two days of classes and what could be applied to work. During the promotion process, part of my team also grew up with me. Speaking of this, I am very grateful for what this UGA project has brought to me.
Q
The 20th anniversary of the Gullah China Project is coming soon. What suggestions and messages do you have for the future development of the school?
Chen Ying: I think this project is very good. It can make some people have more expectations for work, take one step closer to their life goals, give everyone the opportunity to further their studies, and at the same time provide To create such a learning platform and learning atmosphere; first of all, I wish that Gullah China’s 20th anniversary will attract more outstanding business managers in the future. Next, I am also willing to become a member of our UGA promotion to make this project It can help more business managers, which in turn will help Chinese companies to develop more steadily.
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