Graphic trademarks focus on design and the corporate culture connotation in design elements, which is also what everyone needs to understand deeply when registering trademarks. So what's the difference between a registered graphic trademark and word mark?

Advantages of graphic trademarks:

1. is intuitive, artistic and appealing, which helps the company to implement differentiated brand strategy;

2. No matter what language people speak, they can generally understand it. Some people can call their names at a glance, and some people can leave a deep impression even if they can't call them by their first names, which is more conducive to public recognition and memory.

Disadvantages of graphic trademarks:

1. Compared with word mark, it is not conducive to address and spread, and it is not easy to call, especially abstract graphic trademarks. Because there is no specific title, it hinders people's oral communication, is not convenient for advertising, and affects the sales of goods. ;

2. Graphic trademarks are difficult to find. Compared with word mark, the probability of successful registration is relatively low.

Advantages of word mark:

The word 1. has both form, sound and meaning, and is used to sense eyes, ears and hearts respectively. It can convey information intuitively, is easy to address, and has the characteristics of being easy to curse and publicize;

2. As characters are an important part of trademarks, their characters, meanings, sounds, glyphs and writing styles play a major role in recognition and reading, so they are easy to distinguish and protect.

3. The success rate of registration in word mark is relatively high, because word mark is relatively easy to query and can avoid being identical with other trademarks in advance, so the probability of passing the examination is relatively high.

Disadvantages of Word mark:

The word 1. is easily restricted by spoken and written language and greatly influenced by language and region. For example, trademarks in foreign languages are more difficult for local people to remember and recognize, which is why international brands usually re-register local word mark for their host countries.

2. Some meanings that can only be understood but difficult to express are easier to convey through graphics, but word mark lacks such expressions.

Bian Xiao will answer the question about the difference between graphics and characters in trademark registration. If you have more questions about trademark registration, you can continue to pay attention to intellectual property rights or contact us by phone.