Haibao is the mascot of the 2010 Shanghai World Expo in China.

At 8 pm on December 18, 2007, the much-anticipated mascot "Hai Bao" of the 2010 Shanghai World Expo was finally unveiled. The cute shape of the blue herringbone surprised everyone. Haibao, with the Chinese character "人" as the core creative idea, is paired with the sea blue color that represents life and vitality. Designer: Wu Yongjian.

Haibao Introduction:

Haibao is the mascot of China’s 2010 Shanghai World Expo. The spirit it represents also represents the diversity and richness of Chinese culture. Make important contributions in the World Expo volunteer service work. This is the "Haibao spirit". It reflects the historical development, cultural concepts, ideology and social background of the host country at all levels, and achieves the function of "fully embodying the culture of the host country".

The logos and images of previous World Expos have become unique intangible assets and one of the world's recognized heritages. The World Expo mascot is not only an important carrier of the World Expo's image and brand, but also embodies the unique cultural charm of the World Expo host country and host city, embodies the national culture and spiritual outlook of the World Expo host country, and has become one of the most valuable intangible assets of the World Expo. one.