JOY. The Chinese homophonic pronunciation is Joy. On March 30, 2013, a 3D metal silver dog named Joy officially met everyone as the mascot of JD.com. He carries JD.com’s commitment and efforts to all netizens. Dogs are loyal to their owners. It is famous for its upright character and fast running speed. The pronunciation also expresses JD.com’s desire for customers to have a happy shopping experience.