First place: Nike - United States In 1972, NIKE company was officially established. Its predecessor was Blue Ribbon Sports, a company invested by current NIKE president Phil Knight and coach Bill Bowerman. The company's products run the gamut: sportswear, shoes, sports equipment, and more. DA It uses its own impressive performance to confirm what founder Bill Bowerman once said: "As long as you have a body, you are an athlete. And as long as there are athletes in the world, Nike will continue to grow and develop." DA The language of Nike is the language of sports. DA second place: Adidas Adidas - Germany DA Adidas was founded in 1920 (the "ADIDAS" trademark was registered in 1948). When Adidas was founded, it was still a small, workshop-like company, but it had already set its sights on the world's largest markets. DA Therefore, in the early stages of the company's development, Adidas used product technology innovation as a driving force to expand the market and increase brand awareness. "Function first" and "giving the best to athletes" are the principles of the company's brand development. The founder of Adidas, Adi Dassler, was not only a track and field athlete and sports enthusiast, but also an entrepreneur and inventor who respected craftsmanship, quality and was keen on innovation. Many technological breakthroughs in the production process of Adidas sports shoes were made by him. To achieve this, he has obtained 700 patents. At the same time, Adi Dassler is also a pioneer in the world of sports shoe production. In 1920, Adidas invented the world's first pair of training sneakers. Under his leadership, Adidas produced the world's first pair of skates and rubber-cast football spikes. In terms of footwear, DA mainly sells running shoes, tennis shoes, basketball shoes, field shoes, training shoes, bodybuilding shoes, football shoes, etc. Clothing is mainly made of cotton, polyester, nylon and elastic fibers. DA Adidas's three most prominent association concepts are: "fashionable, modern and cool enough." DA third place: Reebok - American D? In 1895, Joseph Foster, the founder of Reebok, was a A British sprint enthusiast, he hoped to have a pair of spiked running shoes, but due to his lack of financial resources at the time, he made a pair of "Foster running shoes" named after himself. In 1900, Foster further improved his technology and established his own business, providing handmade running shoes to local sports enthusiasts. The news spread widely, and the running shoes were generally accepted and occupied a leading position in the market. "Foster" spikes have since brought historic changes to sprinting and have been used for 50 years. In 1958, as time went by, Foster's Company continued to expand and develop into other areas of sports. They established a comprehensive company from themselves, initially called McCurry Football Shoe Company, and later named It's called Reebok (African antelope). DA However, now Reebok has begun to be acquired by Adidas. In the future, they will pose the greatest threat to the largest brand Nike. DA fourth place: PUMA - Germany DA Anyone who knows the history of sports shoes knows that the two brands "Puma" and "Adidas" were founded by the Dassler brothers in the town of Herzogaurach, Germany. As early as the 1920s, when the term "sports shoes" had not yet appeared, the Dassler brothers began to study sports shoes. At the 1936 Berlin Olympics in Germany, the world was first made aware of the role of sports shoes in competition. important role played in. However, the success of their career accelerated the dispute between the two brothers. In 1948, the two brothers decided to separate. The elder brother Rudolf was named after the Jaguar "Puma", while the younger brother Adolf combined his own name to create "Adidas". "Puma" and "Adidas" have each developed their own characteristics and both have glorious histories. However, in the late 1980s, "Nike" from the United States forced these two European brands to retreat. In 1989, "Adidas" sold its shares to a French consortium. And Jochen Zeitz kept the "Puma". Zeitz's greatest contribution was to find a new "fashionable" outlet for "sneakers."

While other sports shoe brands strive to continue to develop more and more professional sports shoes for various sports, "Puma" has invested in new designs in fashion design and lifestyle shoes. Today, "Puma" has become the fastest growing sports brand, focusing on leisure and sports series. Its sportswear advocates free style; while its casual series is the wisdom of combining the world's high-end fashion with the fashion concept of Puma's sports series. Trendy men and women in the fashion industry are flocking to "Puma" products. DA fifth place: FILA - Italy DA was founded in 1926 by the FILA brothers in BIELLA, Italy. In the 1970s, in order to cooperate with the diversification strategy and expand the sportswear business, which had a bright future at that time, it successively developed tennis, skiing, swimming, golf, mountain climbing, and recently added basketball, football and other clothing. Today, Fila has won a reputation for its excellent products, wide range of uses and novel designs. Products are sold in more than 30 countries around the world. DA sixth place: Mizuno - Japan DAMIZUNO was founded in 1906. It is one of the world's leading sports brands, serving various sports. Mizuno Corporation of Japan has been recognized by the International Olympic Committee as a sponsor of the Olympic Games. DAMIZUNO has a complete range of products, covering almost all major sports. Product development is based on extensive scientific research to ensure that sports are more comfortable and safer. At the same time, we firmly believe that only by combining technology with human sensibility can we create perfect quality. It uses imported high-quality fabrics and has reliable performance. The image is steady and generous, orthodox and capable, abandoning the cumbersome and fancy, full of vitality, giving people confidence and strength. While expanding the product range, we continue to adopt new technologies, develop new products, and enhance product functionality to meet the needs of today's market. Quality control of excellence is the foundation of MIZUNO products. DA seventh place: UMBRO——UK DA UMBRO, an internationally renowned brand with an 80-year history, is a football apparel manufacturer based in the UK and was founded in 1924 by the British Humphreys brothers. The brothers merged the five English letters in their English name (HUMPHREYBROTHERS) into the word UMBRO, and then added a diamond double rhombus pattern to become the registered trademark of UMBRO today. During the growth process of Umbro, DA has accompanied many green teams to win World Cup honors, including the 1966 World Cup champion England team. The same year was also Umbro's most glorious historical moment, when it entered the last 16 teams. There are 15 teams wearing Umbro jerseys. With a history of more than 70 years, Umbro has been developing steadily with the brand concept of focusing on football. It has now become a world-famous supplier of professional football clothing and equipment, providing all football-related equipment. DA eighth place: Back-to-back KAPPA——Italy DA In the early 1970s, a profound social and cultural change took place in Italy, which can be called an era of resistance and rebellion. During this change, clothing also adapted to the new lifestyle: formal clothing was no longer popular, and casual clothing became popular. Kappa is the product of this change. In the early 1980s, ROBEDIKAPPA proactively developed the sportswear market, and KappaSport (now Kappa) was born. A man and a woman sitting back to back formed Kappa's brand logo with a strong romantic sentiment. It is full of romantic European style. DA has continuously launched fashion products in the past two years. Designers have paid more attention to fashionable colors and elegant styles, and combined with the fashion elements incorporated into sports products, they fully embody the Kappa brand's "sports, fashion, sexy, and tasteful" brand. personality. DA ninth place: Diadora - Italy DA Diadora is an Italian international sports brand with a leading position in Europe. In 1948, DIADORA was born in San Marco, Italy (CaeranodisanMarco). Since then, DIADORA's growth has been closely linked to the history of Italy.

In 1972, DIADORA's first pair of PU-soled tennis shoes came out. Since then, they have been unstoppable and quickly became popular all over the world. In 1977, DIADORA entered the football market. In the 1970s, DIADORA cooperated with sports celebrities of the time, covering football, tennis, track and field and other projects. For example, the ELITE tennis shoe series developed for the 1976-1981 Wimbledon champion and Swedish star Berg, the ROADKING running shoe series designed for Moses, and the BRASIL football shoes developed for Zico, etc., all caused a sensation at the time of the game. In the 1990s, DIADORA once again joined forces with the sports world. In tennis, there were Becker, Courier, Kafelnikov and the 2000 Masters Cup winner, Kurten, etc.; in football, there were Van Basten, Robert ·Baggio, George Weah, Manchester United captain Keane, Italian national treasure Vieri and other big-name stars lined up; the once famous 100-meter flying man Ben Johnson also wore DIADORA... D? In 1978, DIADORA became the world's leading player A top sports brand, the first to enter mainland China, DIADORA's PU shoes and sportswear have become popular all over the country. DA No. 10: LOTTO——Italy DA Lotto is a major brand in the Italian sports field and a leader in football and tennis. As early as the 1980s, this Italian sports brand was synonymous with fashion among young people. In 1973, LOTTO company was established in Italy. At the beginning of its establishment, LOTTO mainly focused on tennis. When LOTTO was mentioned at that time, the first thing that came to mind were tennis shoes and tennis T-shirts. Later, LOTTO turned its attention to football, the world's largest sport that has been popular in the Apennine Peninsula for nearly a century, and provided football shoes and sportswear to green giants. Nowadays, even the referees, the law enforcers on the green field, also prefer LOTTO. Football supplies have gradually become the main battlefield of LOTTO. DA In Italy, LOTTO represents the highest level of sporting goods and is synonymous with high-tech sports equipment. Across the world, LOTTO is also a symbol of high-end sporting goods. When people are relaxing, playing football, tennis or even doing fitness exercises, they can use LOTTO as their sports partner.