The word brand has a history of nearly 30 years since it first appeared in marketing textbooks imported from abroad. All industries and industries in China are planning brand marketing. The top 500 most valuable brands, to the top 500 Chinese enterprises recently selected in Hangzhou, etc., are all linked to the brand. Recently, it coincides with the peak sales season of flooring and other building materials during the gold, nine and silver ten years. There are wars between brands, and between brands and non-brands. The battle for status among consumers is spreading again. In this era of numerous brands, consumers really don’t know how to choose. The author consults authoritative experts and gives you the following tips, for reference only:

1. Brands have a history of development. Just like time-honored brands such as Quanjude and Tongrentang, brands with a longer history of development will accumulate more things. It started in the early 1980s and has been almost 30 years old now. Among them, laminate flooring that operates according to branding is the earliest. One batch is Shengxiang, Huili and other brands. The earliest batch of solid wood is Fulin, Anxin, Nature. Fulin is even the first domestic company to paint plain boards (today, solid wood flooring, solid wood composite flooring, etc. etc. have developed in a colorful way). A long production history is naturally much stronger in preparing raw materials for production processes than those just starting out, and of course some rising stars are not excluded.

2. Brands are not determined through selection by civil organizations. The author read a Baidu post on the Internet two days ago, which introduced the top ten flooring brands in China. However, upon closer inspection, there was no assessment unit, but a list of a series of brands, and the official and official ratings they obtained. Unofficial honors are accumulated, and then it is said that such a brand is the top ten flooring brands, which is indeed a bit confusing. Nowadays, the most authoritative brand honor in the flooring industry should be "Chinese Famous Brand". Currently, there are a few Chinese famous brand products for laminate flooring, such as Shengxiang, Feilinger, and Del, and Fulin, Yihua, and Nature for solid wood composites. , Fudeli and other 10 are Chinese famous brand products, because the selection indicators include quality assessment in addition to sales volume; followed by China's well-known trademarks, well-known trademarks are mainly selected because they have done a lot of promotion and have relatively large sales, such as Jiu Sheng, Shi Friends are among them. However, old brands such as Nature and Fulin did not pay much attention to this brand honor before and missed the best opportunity for evaluation. Fortunately, Nature has won the well-known trademark honor this year. It is reported that Fulin The well-known trademarks are also under review, and there is probably no big problem; the third is the assessment by the China Forestry Products Industry Association, the top management department of the flooring industry. Previously, they rated Shengxiang, Fulin, etc. as the top ten flooring brands in China. Later, because There are too many companies and brands under its management, which cannot be balanced and therefore not re-evaluated; there are also internationally renowned brands, provincial famous brands evaluated by various provinces, etc.; as for the top ten flooring brands on the Internet, there is no need to consider them. There is no problem if you click many times a day.

3. The connotation of a brand is not only products, but also services. The reason why a brand becomes a brand must be word of mouth from consumers. In addition to products, their services are also well received by consumers. Since 2006, flooring brands have successively launched their own service slogans and images. , and even branded them. Shiyou’s Golden Carpenter, Nature’s Golden Nanny, Fulin, from the initial aviation service to the Golden Sunshine Service, began to pay attention to all aspects of pre-sales, sales, and after-sales, and even Some of the extended services provided by Fulin Flooring include, in addition to floor maintenance, also helping owners maintain wooden doors, solid wood furniture, etc.

There are indeed all kinds of brands. As a consumer, the most important thing is to have genuine products at a reasonable price and a little peace of mind. If it can really make consumers have the above three feelings, branded flooring is the first choice. If you choose unsatisfactory branded flooring, it should not matter if you choose non-branded products that can meet these three requirements.