1. Introduce the explanatory formula. This is the most commonly used method. The terms used in this method are plain and popular. Some introduce the place of origin, such as Shanghai, Qingdao, and Tianjin; some introduce the effects, such as: divine power, Yishili, forever, Yongfang, Jianmin, and Ruyi. 2. The characteristic of this method of metaphor is that the name is a metaphor, which refers to a certain aspect of the product, such as the name of the TV, "Changhong" means bright, "peony" means bright, and "peacock" means colorful. 3. The characteristic of this method is that although the name is not a metaphor, it can vaguely reveal more other information. For example, "华日" implies the Japanese technology of the product, "aerospace" implies cutting-edge technology, "manly" cigarettes imply a certain style standard and value orientation, and Yuyang brand blanket implies the material of the blanket. 4. The characteristic of this symbolic method is that the name can give people rich associations. For example, the Great Wall symbolizes a creative spirit, and the Yellow River symbolizes the antiquity of the Chinese nation. These are relatively concrete symbols. Some are more abstract, such as "double ring" and "triangle", which can only be left to consumers to freely associate and have different opinions. 5. Authoritative style The characteristic of authoritative style is that it is named with authority. Or borrow celebrities, such as "Li Ning Pai", "Xinghai Pai" or self-proclaimed authority, such as "Tianwang Pai", "Bawang Pai". 6. Blessing style The characteristic of wishing style is that the name has an auspicious and festive color. Such as "good luck", "big fortune", "happy success", "double happiness" and so on. Trade name