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Does the company name need trademark registration?
Legal analysis: the company name can apply for trademark registration or not. If a company needs to obtain the exclusive right to use a trademark for its goods or services, it may apply; If you don't need to obtain the exclusive right to use a trademark, you don't need to apply. It can be decided by the company.

Legal basis: Trademark Law of People's Republic of China (PRC).

Article 4 If a natural person, legal person or other organization needs to obtain the exclusive right to use a trademark for its goods or services in production and business activities, it shall apply to the Trademark Office for trademark registration. The application for registration of a malicious trademark that is not intended to be used shall be rejected. The provisions of this Law on commodity trademarks shall apply to service trademarks.

Article 8 Any sign that can distinguish the commodities of natural persons, legal persons or other organizations from those of others, including words, figures, letters, numbers, three-dimensional signs, color combinations, sounds and combinations of the above elements, may apply for registration as a trademark.

Article 9 A trademark applied for registration shall have distinctive features and be easy to identify, and shall not conflict with the legal rights previously obtained by others. Trademark registrants have the right to indicate "registered trademarks" or registration marks.