1. Irregular and incomplete account information

Amazon has a series of terms and conditions for both buyers and sellers, especially for the review of new accounts. If the account information is false, or some nonexistent companies are fabricated, or the account information is incomplete, it will bear the risk of a ban on sales. Therefore, when you prepare Amazon stores, you must prepare a complete set of formal company information and materials for strict review.

2. The account is blocked due to account association

There is no problem of association in single store operation, but if you want to operate in the store group mode or multiple accounts, you must avoid your accounts being associated. In order to ensure the fair competition of sellers and improve the shopping experience of buyers, Amazon stipulates that the same identity is not allowed to have multiple accounts on the same site. At the time of registration, an account can only use one enterprise information and it is not repeated, including legal person information, telephone number, email address, visa credit card, etc. All of them need to be true and clean. Otherwise, once it is discovered, you can only choose one of the two stores, and you must close one, so the previous marketing will be wasted.

3. Malicious follow-up

Although follow-up is a good opening mode for most novices, follow-up sales of hot-selling products and rub off traffic, so as to quickly take orders and increase store sales. However, it must be stated that malicious selling is a taboo. And there are risks in selling with others. If you accidentally sell a product with a trademark, you will be accused of infringement by the other party, even if you need a period of time < P >. Therefore, if you want to sell other people's products, you must first investigate whether the products are registered with trademarks and appearance patents, and you should be cautious in the purchase process to prevent indirect infringement and bring unnecessary troubles.

4. Brush the bill and manipulate comments

Amazon officials have always hated the manipulation of comments such as brushing the bill and evaluating violations. Moreover, you may know that Amazon is a big data company. In recent years, it has used monitoring systems to crack down on brushing orders, from monitoring sellers to monitoring buyers, and has formulated strict laws and regulations to ensure the authenticity of comments, and strictly prohibits sellers from manipulating comments. The strict brushing monitoring system has caused many sellers to suffer heavy losses, and Amazon's risk control mechanism is increasingly strict. Therefore, the Goman team advises you to look after the house according to your ability, and don't choose an inappropriate way because you are impatient.

5. KYC audit only leads to the account being blocked

According to the requirements of relevant European regulators, Amazon is obliged to conduct company and company owner identity audit (KYC audit) for sellers who have opened stores on European platforms (including Britain, France, Germany, Spain, Italy, etc.). Only after the verification team in Europe has passed the audit can sellers sell on European platforms. Therefore, during and after registration, the seller's friends must go through the seller's background, truthfully fill in the relevant information and upload the required documents as needed. If the KYC audit fails, it will also cause the store to close.

6. Performance indicators:

Performance indicators are codes of conduct set for third-party sellers, and Amazon uses performance indicators to distinguish between good and bad sellers. Among these indicators, order defect rate, order cancellation rate and delayed delivery rate are the main reasons for the freezing of accounts. Among them, the order defect rate (ODR) is the main reference standard for Amazon to close the seller's store. If the ODR exceeds 1%, it is considered too high. But if the store is closed, the ODR may be over 1.19%. So please remember: the customer is God.

7. Selling fake products/products that are forbidden for sale

No matter what platform, it is forbidden to sell fake products. Amazon's anti-counterfeiting policy is that any goods sold on Amazon's website must be genuine, and it is forbidden to sell unauthorized copies, pirated and counterfeit goods. Products that Amazon explicitly prohibits from selling cannot appear on the platform, and restricted products need to be approved by Amazon before they can be sold.