What are the functions of trademark registration? As an important intellectual property, trademark has become an important strategic resource for the development of enterprises and the country and a powerful driving force for the development of market economy. To a certain extent, it represents a The economic strength, development level and overall image of an enterprise, a region or even a country. In particular, famous and well-known trademarks are not only intangible assets of enterprises, but also resources and wealth of society.

So what are the functions of trademark registration?

Trademark Function 1: Passport in the market

Trademark is the essence of corporate brand culture, and the establishment of corporate brand image is the core of corporate struggle. Products that have applied for registered trademarks in relevant countries or regions can be sold in large stores and supermarkets in that country and region. Enterprises generally need to issue trademark registration certificates for relevant brands when printing labels and packaging in printing plants or advertising in various media. In international trade, trademarks are extremely important, and international trade is inseparable from trademarks. For administrative departments, the quality of goods and services is monitored through the management of trademarks, and necessary conditions are created for quality inspection, health inspection, and barcoding.

Trademark Function 2: Flag in Business War

The battle flag symbolizes the indomitable spirit and the spiritual motivation to charge into battle. The battle flag represents the soul of an army. After capturing a position, planting your own flag means that it has been occupied, which is an honor. A trademark is a symbol of the spirit of an enterprise, and it is also the most direct expression of the field occupied by the enterprise's goods and services.

Trademark Function 3: The highlight of assets

The assessed value of a trademark can increase the total assets of the company, and the higher the value of the brand, the more it can reflect the influence and influence of the trademark. The business performance of an enterprise indirectly reflects the degree of consumer acceptance of the goods indicated by the trademark. As an intangible asset, a trademark can also be converted to realize its value through transfer, licensing to others, or pledge.

Fourth role of trademark: Identification code in the eyes of consumers

Commodities accept social inspection and supervision in the market and participate in competition. This market competition is based on product variety, quality, price, etc. A variety of performance indicators compete, and this information is delivered to consumers through the bridge of trademarks. Use trademarks to promote goods and services, be concise, eye-catching, and easy to remember, leaving a deep impression on consumers to attract and induce their desire to "buy quickly", thereby achieving the effect of creating a famous brand and expanding sales.

The above is the summary of intellectual property rights related to the role of trademark registration. The role of trademark registration for holders and companies is to obtain trademark ownership, so that the brand name and brand logo are protected by law. Trademark Registration Precautions Trademark Registration Application