It needs to be clear that the purpose of Tmall's operation plan is to let Audit Xiao Er know whether the company and brand strength of the settled merchants meet the requirements of Tmall's presence and whether it can bring traffic to Tmall. In this regard, we can plan from four aspects: company and brand introduction, product introduction, operation team and operation plan.

1. Company and brand introduction

Company introduction

It should be clear that the company introduction can fully show the company's strength, and let the platform know the real existence and strength of the company. It can be explained in detail from the company's establishment time, organizational structure, corporate culture, company honor, factory introduction, business and development direction, and it is suggested to present it in combination with office space, factory, awards and photos of operation team, so as to show it to Tmall auditors more intuitively.

brand introduction

brand introduction, as an important part, needs merchants to spend some thoughts to explore and study. In the early stage, I mentioned to you many times that the reason why many businesses were rejected was that the brand influence was not enough, so we should make more efforts in brand introduction.

In brand introduction, we must show the highlights and advantages of the brand, have a clear positioning, have our own brand style, and clearly highlight the differences between our own brand and others' brands. We can focus on brand positioning, highlights, characteristics and innovation. If there are online stores or offline physical stores, they must also be displayed. It is better to have brand endorsements and have done information flow or other new media advertisements, which will well convey that the brand itself has traffic and can also bring traffic to Tmall.

2. Product introduction

About product introduction, the pictures of related products must be rich and detailed, and then explain which are the main products, which are new products or other related products, and clearly explain the characteristics, selling points, pricing and crowd positioning of these products, what are their core competitiveness, and then down to the material, manufacturing technology and quality assurance of the products.

3. The operation team

The suggestion of the operation team should also be explained, so that the other party can know that we are not a shell company, and we must ensure that it is true. Don't just find some pictures on the Internet to fill in the blanks, so it will be easily found and rejected in minutes. Don't be lucky.

4. Operation Plan

Tmall is strict with the brand influence and the operation ability of the merchants. Therefore, it should be written clearly in the promotion and operation, so that the auditors can see your overall development plan and promotion of the store, so that they can think that you have the ability to operate the store well.

In fact, this operation plan is to explain what preparations you will make after you have successfully settled in Tmall, what aspects you will start to operate, how to operate in the early stage, how to operate in the later stage, and how to promote publicity, including the operation, decoration design, promotion and service of the store. Generally speaking, it is the overall operation goal of the store and the specific planning and implementation steps.