Brand design is based on the correct positioning of the company itself and visual communication based on the correct brand definition. It is an image entity that assists the development of the company. It not only assists the company in correctly grasping the brand direction, but also can So that people can effectively and deeply remember the corporate image correctly and quickly. Brand design is to leave a deep impression on customers and further open up the market. So what principles should brand design follow?
1. The design must be eye-catching and atmospheric.
People’s first feeling when receiving information from the outside world is vision. Therefore, it is convenient for consumers to recognize and remember. Brand design must be eye-catching and atmospheric. Leave a deep impression on consumers and attract their attention.
The role of the brand is to differentiate it from other competitive products and form a sharp contrast with them to highlight the uniqueness of the product. In order to enable consumers to choose their favorite products among many products. Logo design and packaging design can highlight the characteristics, style and personality of the product, making it clearly different from other products.
Brand design should be novel in concept, highlight its features and advantages, and have a clear distinction from competing product brands. It should also truly reflect the cultural connotation and characteristics of the company and products.
When designing a brand, not only must the design be beautiful, but also strict compliance with legal regulations. Because different countries, regions, and cultural customs are different, words and languages ??must be used when designing. Be as cautious as possible to avoid unnecessary misunderstandings.
The brand name and brand logo coordinate and echo each other, which makes it easier for consumers to deepen their awareness and memory of the brand. For example: a LOGO design that combines graphics and text, where graphics and text are closely combined to complement and coordinate with each other. Such a design is more appealing and influential.
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