I personally think that the most powerful thing about Lao Gan Ma is its cash flow. This issue is also something I will focus on during the conversation. Friends, you can pay attention to it and then ask the question I will answer this question in detail from the following points.

We all know some condiments in our daily lives. In fact, these condiments play an important role in our lives. There is a brand that I believe everyone is very familiar with. We have been eating Lao Gan Ma since we were young. Now after so many years, the taste of Lao Gan Ma has never changed, and at the same time, it is getting bigger and bigger. This is inseparable from the management of the boss mother.

What happened when Lao Ganma applied for the Lao Auntie trademark?

This is a recent news. Some friends have noticed that Laoganma Company has recently applied for a lot of trademarks related to Laoganma, including Lao Aunt, Xiao Aunt and other trademarks. These trademarks are quite interesting, because they are basically applied for around the brand Lao Gan Ma. In fact, there are some purposes for doing this. Maybe some friends have not noticed that the reason why Lao Gan Ma does this is to protect Your own trademark can be used to form a trademark moat in this way, because now many people will make some copycats to choose trademarks. For such a behavior, if Lao Ganma does not take the initiative to apply for a trademark, then it is very likely that it will be Some people take advantage of loopholes.

What is Lao Gan Ma’s main strength?

As I mentioned above, I actually think the most powerful thing about Laoganma is Laoganma’s cash flow management. Many friends may not be very familiar with this, because many companies now They all have certain cash flow problems, and such a problem often causes the capital chain of some companies to break, and even leads to corporate bankruptcy and reorganization. I believe many friends have heard the news that Lao Gan Ma has never taken the initiative to take out credit for decades. This method is used to maintain normal cash flow. This method is also very stable, although it will hinder Lao Gan Ma. Mom's development is normal, but it won't cause the Laoganma brand to suddenly face any crisis.

Lao Gan Ma’s management is excellent.

Many friends think that Laoganma is a very simple brand, because the brand has not changed its taste in decades, and many people take it for granted that this brand has not developed much. , in fact, Lao Gan Ma has done very well at present, and has also been exported to many overseas regions. For such a classic brand, many friends like to eat it very much. At the same time, Lao Gan Ma’s management is also very good, and It is precisely because of this kind of management that such a brand can last for a long time.