What are the requirements for logo registration? What are the conditions for logo registration as a trademark? The company's trademark logo is as important as the company name. The trademark logo is a shorthand of a company, carrying visual clues of brand culture, brand behavior, and brand value story.

1. Registration-related matters:

1. Choice of registration method: One is to go to the National Trademark Office to handle trademark registration matters yourself (China’s Trademark Law allows citizens of the country to directly register with the State Trademark Office) Apply for trademark registration from the Trademark Office of the Administration for Industry and Commerce). Another way is to entrust an experienced trademark agency organization to provide you with trademark agency services. This will save you a lot of time and energy. Of course, the other party will charge corresponding agency fees.

2. Inquiry of the trademark’s prior registration rights (not a required procedure): Trademark inquiry refers to whether the trademark registration applicant or his agent, before filing an application for registration, checks whether the trademark applied for is related to the re-registered trademark. Check whether there are any identical or similar trademarks with prior rights. It is worth noting that although trademark search is not a required procedure for registering a trademark (following the principle of voluntary search), this work can greatly reduce the risks of trademark registration and improve the certainty of trademark registration. During the query process, due to factors such as data processing and trademark application review periods, some previously applied trademarks cannot be entered into the database, so this part of the information cannot be retrieved. In addition, the trademark search and examination work is undertaken by different personnel, and the search personnel and different examiners may have different opinions on the examination. Therefore, the results of the trademark search cannot be regarded as a legal basis and have no legal effect. Therefore, before registering a trademark, it is very important to find a professional trademark search company or a trademark agency organization with complete trademark search conditions.

3. Preparation of application materials for logo trademark registration: 1. If the application is made in the name of a natural person, you must present your ID card and submit a copy of your identity. If you apply for registration with an enterprise as the applicant, you must present a copy of the enterprise's "Business License" and a copy of the "Business License" signed by the issuing authority. A completed trademark registration application form with the official seal of the unit and a personal signature. 2. The relevant name of the trademark and 10 trademark drawings (for a color trademark with a designated color, 10 colored drawings and 1 black and white ink drawing should be submitted). The trademark pattern provided must be clear and easy to paste. It must be on smooth and durable paper or replaced by a photo. The length and width must be no more than 10 cm and no less than 5 cm. If the direction of the trademark pattern is unclear, arrows should be used to indicate the top and bottom. When applying for a cigarette or cigar trademark, the image can be as large as the actual one used. (ps: If the trademark applied for registration is a portrait of a person, a notarized statement from the portrait owner agreeing to register the portrait as a trademark should be attached.)

2. Precautions for logo trademark registration

1. The Logo trademark must have its distinctiveness;

2. The Trademark Law expressly stipulates that a logo that cannot be used as a Logo trademark cannot be used casually;

3. The color of the Logo trademark marked.

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