Nowadays, people pay more and more attention to buying a car than before, not only by looking at the appearance and interior, but also by measuring the configuration, space and power. Besides these, more and more attention is paid to whether the logo looks good or not. Among domestic brands, the brands whose logo affects sales volume are not untraceable. For example, BAIC has many sub-brands, including Beijing Automobile with qualifications comparable to Hongqi and joint ventures with famous Mercedes-Benz.

however, the sales volume of BAIC in the market is not so good, except in the field of new energy, which can be called bleak in the traditional field. Aside from the car model, just a car logo was vomited by countless people and called ugly by countless people. There is a saying on the Internet that the North Car logo is like a pig's nose. Sic Bo, who originally had a Saab foundation, died on this pig's nose, which directly affected the desire to buy because it was too ugly. Handsome as Saab CC, it was also destroyed in this front face. The newly designed Saab D5 failed to escape this bad luck ~

And the voice that has been calling for BAIC to change the logo has not been cut off, but BAIC has never wavered from beginning to end, probably because BAIC is a state-owned enterprise, and it is too troublesome to change the logo, but in the face of sales, BAIC finally had to bow its head. Recently, a brand-new face appeared in the registration information of the State Trademark Office, which is BAIC's new car logo.

In fact, these heavyweight domestic brands, such as Haval, Geely, Chery, BYD, etc., all have a history of bid change. Geely and Haval have become more and more popular after the bid change. Of course, this is not the decisive factor, but it is definitely icing on the cake. Those who say that it is important to change the bid or improve the technical quality do have some truth, but these people will not buy it before or after the bid change.