Wuliangye and Moutai are two high-end brands in the liquor industry. There are many differences, but the biggest difference is: one is for drinking, and the other is for frying.

I believe everyone is familiar with Wuliangye and Moutai. It can be said that many people drink it during the holidays. As high-end representatives of the entire industry, these two liquors have always occupied a very good market, especially Moutai. Deeply rooted in people's hearts. So what are the differences between these two liquors? Let’s analyze and compare them one by one. What are the differences between Wuliangye and Moutai?

1. Different tastes

If you have drank these two liquors, you must know that their tastes are different. Wuliangye is a strong-flavor type, while Maotai It belongs to the sauce-flavor type. In this case, the natural taste is a little different. Moutai tastes better in the mouth, but it will be very uncomfortable afterwards. It smells better before drinking, and Wuliangye is relatively spicier (this is just a personal feeling). It can be said that both are different representatives, and apart from Wuliangye, the biggest representative of strong-flavor wine is Luzhou Laojiao.

2. Different production techniques

The other is the different production techniques. The reason why Moutai is so famous is that it comes from the mountain spring water in Maotai Town. It is said that the wine brewed from the water here is very There are 12 aroma types in liquor, and each aroma type corresponds to a different production process. Let’s differentiate between pure Moutai and Wuliangye.

The production process of Moutai liquor is divided into six links: koji making (making koji), wine making, storage, blending, inspection and packaging. The entire brewing process takes about one year. In other words, it takes one year to produce a batch of wine. Moutai begins making koji every year at the Dragon Boat Festival, and is carried out in a high-temperature workshop of up to 40 degrees, which is conducive to the growth of microorganisms. Then it is the Double Ninth Festival, and then the ingredients are added, followed by nine times of cooking, eight times of fermentation, seven times of wine extraction, and finally blending. Storage.

The entire process can be said to be completed in one go. After high-temperature koji making, high-temperature accumulation, high-temperature wine picking and other characteristics, a unique brewing style has been formed. Let’s take a look at Wuliangye’s production process: it is a “Chen’s secret recipe” that combines five kinds of grains: sorghum, rice, glutinous rice, wheat, and corn in a reasonable proportion (this secret recipe is said to be unique to his family). Cycling and continuing the ingredients of the grains, layering the grains, putting them into the cellar, and sorting the quality and quantity of the wine. After completing this series of actions, the blending process and related special techniques are added to form the unique Wuliangye liquor.

So in terms of production technology, each has its own merits, and this is where their differences lie.

3. Different brand values

Everyone knows that Moutai has a very brand-like price and can be said to be a luxury product, so the value of the brand will naturally be different. In this way, compared to Wuliangye, Moutai's brand is still bigger. At the same time, the patents and various technologies owned by the two are also different. The market value of Moutai alone is several hundred million, while Wuliangye's trademark will definitely be relatively lower than Moutai. Therefore, the brand value of the two is also different.

4. Market value is different from stock price

The current market value of Moutai is 2,572.693 billion yuan. It is a super-large-cap stock and an excellent white horse stock. Of course, it is also a heavyweight stock. Its stock price is also unique among A-shares. The current stock price is 2,048 yuan, and its highest price was 2,627.88 yuan. What drives the high value and high stock price is Moutai's performance and gross profit margin (more than 90%). This can be said to be unrivaled in A-shares.

Looking at the current market value of Wuliangye is 900.999 billion, which is still very different from Moutai. Of course, Wuliangye is also a very good white horse stock and is also a heavyweight stock. The current stock price is 232.12 yuan. , which is also considered very good in A-shares. But compared with Moutai, the difference is still very big. Therefore, there is still a big difference between the two in terms of market value and stock price.

5. Different prices and sales volumes

Careful friends may find that the general price of Moutai is around 1,200 yuan per bottle. Of course, there are also cheaper ones. I am talking about the basic situation. The prices below are all at this price, and this is also a drink that many people like to drink.

The price of Wuliangye is generally around 500-600 yuan per bottle. At this time, the prices of the two are completely different. Of course, Wuliangye is also expensive, but the average price of Wuliangye is around 500-600 yuan.

As for sales, it can be said that Moutai’s sales have never been a worry and are basically relatively stable. It can be said that the demand exceeds the supply. According to relevant data, Moutai's sales in 2020 reached 34,300 tons, while Wuliangye's was 28,100 tons. This once again proves that the difference between the two is very big.

6. The biggest difference is that one is hyped and the other is not hyped

The last difference and the biggest difference is that Moutai has been hyped again and again, whether it is the A-share market. The commodity circulation market has always been speculated by many people. Taking the stock market as an example, the top ten shareholders are basically fixed, and there are both private and public. This will lead to the number of stocks often being in the hands of a few people, and the chips are Very concentrated.

Looking at the commodity circulation market, a bottle of Moutai normally has an ex-factory price of 1,200 yuan, but in the hands of consumers it actually costs 2,000 yuan or 3,000 yuan. It can be said that through these two aspects According to analysis, Moutai has been constantly hyped. Looking back at Wuliangye, it has been relatively low-key for many years. Of course, some alcoholic beverages have been speculated, including its stock price, but compared to Moutai, it is a drop in the bucket. It can be said that it has never been hyped.

It can be said that this point is the biggest difference between the two. Compared with the previous five points, this point is the biggest, because some of the first five points may be the same, but this point is completely different. . After talking about the differences, let’s look at the similarities

1. The same industry

I believe it goes without saying that the industry is the same. It can be said that the two of them are leaders in the liquor industry. The products are still very good, and they can find their own unique market in the liquor industry.

2. Both are high-end liquors

Whether it is Wuliangye or Moutai, it can be said that they are both high-end liquors. This is why the questioner compares the two of them together. , the same industry, the same type, the same high-end wine, it can naturally be compared.

3. Both are listed companies, both are state-controlled enterprises

Both are listed companies, as mentioned above, and the other one is that they are both state-controlled. The actual controller of Wuliangye is: the State-owned Assets Supervision and Administration Commission of the Yibin Municipal Government (holding 54.83% of the shares of Yibin Wuliangye Co., Ltd.) and the actual controller of Maotai is: the State-owned Assets Supervision and Administration Commission of the Guizhou Provincial People's Government (holding 54.83% of the shares of Yibin Wuliangye Co., Ltd.) Maotai Liquor Co., Ltd. shareholding ratio: 54.00%). This is the same, both are controlled by the local State-owned Assets Supervision and Administration Commission. Finally:

To end by borrowing a famous saying on the Internet, Wuliangye never scolds Moutai, and Moutai never criticizes Wuliangye, so both have become world-famous wines; whether it is Wuliangye or Moutai, they are different brands. Naturally, there will be different management methods and different production methods, but these are not the most important. The most important thing is that they need to serve more people with better quality, and use the best performance to reward shareholders and those who support them. their people.