1. Basic Overview
Franching Properties (China) Co., Ltd. (referred to as Franshion Properties) is the flagship enterprise of China’s Sinochem Group Corporation’s real estate and hotel business. It was established in 2007 Officially listed on the Stock Exchange of Hong Kong (stock code: HK.00817). Franshion Properties adheres to the core philosophy of "creating value and pursuing excellence" of its parent company Sinochem Group, adheres to high-end positioning and quality routes, implements a coordinated development strategy of real estate development and property holdings, and is committed to becoming China's leading high-end real estate developer and operator business. The "Jinmao" brand of the company's high-end products is a well-known trademark in China.
China Sinochem Group Corporation is an important state-owned enterprise supervised by the State-owned Assets Supervision and Administration Commission of the State Council. It is a multinational enterprise group with global influence. It has been shortlisted for the Fortune Global 500 21 times and ranked 168th in 2011. Bit. Sinochem Group Corporation is a central enterprise approved by the State-owned Assets Supervision and Administration Commission of the State Council to take real estate development and hotel operation as one of its main businesses. Franshion Properties is the platform enterprise of Sinochem Group in this main business sector.
2. Development concept
Franchising Real Estate adheres to the development concept of "releasing the future vitality of the city", focuses on the development of world-class artistic taste, and pursues the harmony of people, architecture and nature*** city ??landmark. Based on the foresight of the city's potential, Franshion Properties has introduced more world-leading, reasonable and mutually beneficial property planning concepts into the city to enhance the city's energy level; based on its insight into customer needs, Franshion Properties has injected more high value-added supporting facilities and services into the project. High-standard products create social value; based on persistence in professional operations, Franshion Real Estate integrates internationally leading high-quality resources and adheres to long-term business commitments to achieve comprehensive improvements in regional functions and urban vitality. At present, every project developed by Franshion Properties in cities such as Beijing, Shanghai, Sanya, Shenzhen, Changsha, Qingdao, Chongqing, Lijiang and Zhuhai is based on forward-looking vision and thinking, innovative planning and design, and an honest attitude. and quality, and continue to realize future residential and urban dreams.
3. Business segments
Francshing Properties’ business segments cover high-end real estate development, business leasing and hotel investment and operations, and give full play to the synergy between segments to create a “financial” A high-end series of products with the "Mao" brand as the core. The "Green Gold" standard of "Green Technology, Jinmao Quality" has become the unique high-quality gene and brand connotation of the "Jinmao" series of products, and continues to redefine high-end and quality in the industry.
High-end real estate development sector: Franshion Real Estate focuses on the development of high-end boutique projects. Each project is carefully designed and constructed rigorously, and ultimately becomes an artistic masterpiece in urban architecture. The main development projects include Beijing Jinmao Mansion, Shanghai Port International Passenger Transport Center, Shanghai International Shipping Service Center, Shanghai Jinmao Villas, Lijiang Jinmao Snow Mountain Resort, Qingdao Jinmao Bay, Changsha Meixi Lake International New City, and the planned Beijing Laiguang Camp land project and Chongqing Industrial Vocational and Technical College land project.
Business and commercial leasing sector: Beijing Kaichen World Trade Center, Sinochem Tower and Shanghai Jinmao Tower developed and held by Franshion Properties are all landmark office buildings in domestic core business districts, with major customers at home and abroad. Well-known enterprises. J-LIFE Jinmao Fashion Lifestyle Center located in Shanghai and Sanya brings together many top international luxury brands. The company will continue to expand the area of ??commercial leasing, enrich high-quality assets in the real estate development sector into the commercial leasing sector, and continue to operate.
Hotel investment and operation sector: Franshion Real Estate currently operates Jinmao Westin Beijing, Wangfujing Hotel Beijing, Grand Hyatt Shanghai Jinmao, and Jinmao Ritz-Carlton Sanya. There are six ultra-luxury hotels including Jinmao Sanya Hilton Hotel and Jinmao Shenzhen JW Marriott Hotel. Among them, Jinmao Grand Hyatt Lijiang Resort and Jinmao Shanghai Hyatt Resort are under planning and construction. Through the development and successful operation of a series of five-star high-end hotels, Franshion Properties has mature and complete high-end hotel design, development and investment management capabilities, and has established partnerships with top international hotel management groups such as Marriott, Hyatt, Hilton, and Starwood. Good working relationship.
4. Main Awards
With the guidance of excellent strategies, the support of high-quality products and the management of a first-class team, Franshion Properties has achieved sustained and steady development and has been widely recognized. From 2009 to 2011, it won the "Top 15 Outstanding Mainland Real Estate Stocks" selected by Hong Kong's "Economic Weekly" for three consecutive years; from 2008 to 2011, it won the "Wealth Creation Capacity of Mainland China Real Estate Companies Listed in Hong Kong" for the fourth time published by the China Real Estate TOP10 Research Group. TOP10"; in 2011, it won the title of "China's TOP50 Responsible Real Estate". In addition, Franshion Properties has been selected as a component stock of the Hang Seng Composite Index Series, Hang Seng Liquidity Index Series and Morgan Stanley Capital International (MSCI) China Index. The "Jinmao" brand has been listed in the "China's 500 Most Valuable Brands" released by the World Brand Laboratory for seven consecutive years. In 2011, the brand value was 4.965 billion yuan.