Recently, Yan Bin's family and Xu Shi's family in Thailand had another dispute over the trademark of Red Bull. Previously, the two sides had been arguing over the trademark issue of Red Bull, and now the two sides have started a trademark war. Who will spend it?

As a functional drink, many people always think that Red Bull is a brand drink in China, but in fact, the founder of this brand is not from China, and the Red Bull in China is only authorized by the brand. The brand Red Bull was originally founded by Chinese-Thai Xu Shubiao and Austrian businessman Matthias. Although Xu Shubiao always wanted to introduce Red Bull to China, he failed on his own. Later, Xu Shubiao met Yan Bin, the founder of Hua Bin Group, and the two sides reached a cooperation to establish Red Bull China in Shenzhen. Xu Shubiao's Thai Tencel Group provides brand and technical authorization for China's Red Bull, while Yan Bin's Hua Bin Group is responsible for the production and sales of Red Bull in China.

The dispute over the trademark of Red Bull began with the death of Xu Shubiao. His son Xu Xinxiong took over Tencel Group and became the chairman of Tencel Group. In 216, the second 1-year authorization period of Red Bull China ended. Yan Bin wanted to renew the contract, but he didn't expect the Xu Shi family to refuse to continue to authorize China Red Bull. After that, the two sides started the battle for the trademark of Red Bull. After many confrontations, it ended in the failure of Hua Bin Group. Nowadays, disputes between the two sides have resumed. On the surface, it is a dispute over trademarks, but in fact it is a dispute over interests.

Xu Xinxiong of Tencel Group said that since Red Bull started to sell in China, Xu Shi Group has not received any dividends. Yan Bin of Hua Bin Group said that Red Bull's success today is the result of their hard work. Both sides hold their own opinions and have their own reasons, and the dispute is becoming more and more fierce. It is still unknown who will win, but it is certain that the Red Bull brand will be affected. Even if one side can win in the end, it will be a lose-lose result.