The logo design of RT-Mart Supermarket is actually a deformation of the letters RT. RT-Mart Supermarket was established in 1997 by Taiwan's Runtai Group. The logo design uses a large amount of red in color, and uses a combination of red and white to form the logo we see now.
The logo of RT-Mart Supermarket is composed of lines that combine graphic design and font design. The graphic design part is composed of irregular geometric figures, forming a very active graphic and also adding Create a lively atmosphere within the logo. In the font design part, more conventional expression techniques are used to form the font design in the form of traditional Chinese characters, which makes it fuller and more substantial, and also makes the entire logo more stable in terms of visual experience. Red is a very eye-catching color, representing celebration and warmth, while white is very refreshing. The combination of the two colors not only highlights the dazzlingness of the logo, but also emphasizes the stability and grandeur of the logo.
RT-Mart is a Chinese brand founded by Yin Yanliang, President of Runtai Group. In 1997, RT-Mart opened its first store in Taoyuan County, Taiwan Province, China. In April of the same year, RT-Mart entered the Chinese mainland market and set up mass-market stores in key cities in East China, North China and Northeast China