FILA (fila).
is one of the top ten sports brands in the world, mainly engaged in the development of elegant sports-related products such as tennis, skiing, golf, yoga and racing. Bright and bold design style, outstanding elegance and unique product efficacy make FILA (Fila) unique in international top sports brands and famous all over the world. Extended information
FILA brand was first introduced to China market by Hong Kong Lianya in September 25. In 26, the first FILA flagship store opened in Shanghai. In the second half of 27, FILA transferred all the rights and interests of FILA brand in China (including Hongkong and Macau) to Belle International at a price of US$ 48 million.
As a fashion sports brand, FILA is no stranger to China consumers. FILA's fashionable and energetic image, novel design and high-quality products have left a deep impression on consumers. As a sports brand that constantly breaks away from convention, FILA continues to meet the needs of different consumers with its innovative and design-oriented products. The original products that were cutting-edge in the past have become today's Jin Dian.
FILA will continue FlLA's enterprising style in China and create a brand image of fashionable sports famous for its cutting-edge style. meanwhile, FIlA will provide tennis, fitness, Italian classics and sports inspiration in China.
reference Baidu encyclopedia: FILA