Now, trademarks have become the entry threshold for more and more platforms. In addition to the most basic qualification information, trademarks have become an indispensable part in order to enter the "Tik Tok Store". Video e-commerce also needs a trademark. Tik Tok store has no trademark, so the audit will not pass. Many people are asking questions about intellectual property rights. Do small shops in Tik Tok have to register trademarks? What materials should be prepared for trademark registration? Today I will answer these questions for you.

1. If there is no registered trademark, you can only choose ordinary stores: the naming rules are "xxx clothing store" and "xxx store", and the business scope is limited to outdoor sports, clothing (excluding underwear and swimsuits), shoes and boots, kitchen utensils and other three categories.

2. If there is a registered trademark or trademark authorization, you can choose the corresponding store, and the business category is not limited:

(1) Franchise stores: stores that can operate two or more brands;

(2) Specialty store: refers to the stores that operate brands;

(3) Flagship store: refers to the store opened on the platform with its own registered trademark or brand providing exclusive authorization.

It is not difficult to see that the rules of Tik Tok store are similar to those of Taobao Tmall. Flagship stores must have their own brands, and major platforms pay more and more attention to trademark brands, and the traffic tends to brand flagship stores.

Matters needing attention in trademark registration:

The uniqueness of the brand

Trademark rights are unique, that is, a trademark registered in China is likely to be rejected. According to statistics, the rejection rate of China's trademark registration is over 40% in the formal examination stage after submission of materials, and only about 1 1% after that. Therefore, we must turn our trademark into a unique trademark through trademark duplicate checking and approximate duplicate checking.

Regionality of brand

The trademark is registered in China, can it be used abroad? No, because each country's trademark is independent. If you are very confident in your business, or have the idea of exporting and setting up overseas branches in the future, you must register your trademark in the relevant countries in advance to avoid being maliciously registered.

In the end, whether it is changing trademarks or going to court, it is in a passive state, which damages its own interests.

Brand timeliness

Trademarks are not permanently protected in China. According to Article 37 of the Trademark Law, the period of validity of a registered trademark is ten years (counting from the date of approval).

According to the provisions of Article 40 of the Trademark Law, if a registered trademark needs to be used after its expiration, the trademark registrant shall go through the renewal procedures in accordance with the regulations within 12 months before its expiration.

In other words, the registration of a trademark does not mean that it will be ignored in the future, and it will have to be renewed after ten years, otherwise the trademark will be invalid and not protected by law.

The above is the arrangement of intellectual property rights. Do I need a trademark to open a small shop in Tik Tok? What are the precautions for trademark registration? Related content. For more questions about video e-commerce trademarks, please consult a professional intellectual property consultant!

Frequently asked questions:

How to open a small shop in Tik Tok

How does the trademark of Tik Tok store authorize Tik Tok store to open?