In 2006, Van Cleef & Arpels continued to use dazzling jewelry to interpret the splendid life in nature. Cosmos means cosmos, and its four petals symbolize care, eternity, harmony and infinity respectively.

Given a piece of fabric, you can turn it into the highest level of ready-made clothing - "custom-made HAUTECOUTURE". What if you were given a bunch of the best diamonds and gems in the world? Of course it is possible, but in this world, there are only a handful of 30 French craftsmen who can do such "tailoring work". The owner of these 30 craftsmen is Van Cleef & Arpels!

This year is Van Cleef & Arpels’ 100th birthday. Last year, after traveling around the world for 99 years, it finally came to China and opened its first boutique in mainland China at Beijing International Trade Center, bringing its luxury, comfort, splendor and exclusive nobility to this part of the world. A hot spot where top luxury goods companies are focusing.

Starlight

VanCleef&Arpels has been a top jewelry brand particularly loved by nobles and celebrities around the world since its birth. Legendary historical figures and celebrities all choose Van Cleef & Arpels jewelry to show their extremely noble temperament and style.

VanCleef & Arpels has made high-end jewelry for many nobles and celebrities, and each piece is an extremely luxurious treasure: in 1937, it was designed for the wedding of the Duke of Windsor, who "does not love country but loves beauty" Breast ornaments; in 1939, he designed crowns, neck ornaments, earrings, bracelets, etc. for Queen Nazli, Princess Fasiya and many other royal members of Egypt. In 1957, Prince Rainier of Monaco appointed Van Cleef & Arpels as the royal jewelry store. In 1978, Princess Grace also wore a gorgeous crown specially made by Van Cleef & Arpels at the wedding of her daughter Princess Caroline. And Princess Grace owns no less than 10 crowns, large and small, specially made by Van Cleef & Arpels. Nowadays, the popular movie star Zhang Ziyi is also very obsessed with VanCleef&Arpels. She can be seen wearing VanCleef&Arpels gracefully on many occasions. Last year, she chose VanCleef & Arpels' romantic and elegant FRIVOLEPAVE jewelry series to appear at the "Movie Chinese Watch Awards" award ceremony, showing her style as a movie queen.

Van Cleef & Arpels has won the favor of women all over the world, including Elizabeth Taylor, Sophia Loren, Audrey Hepburn, Sharon Stone, Julia Roberts, including the late Diana Wait, they are all its loyal customers.

Review

VanCleef&Arpels (Van Cleef & Arpels)

The beginning of jewelry implies beautiful words of love. Its story stems from a unique marriage. At the end of the 19th century, Estelle Arpels and Alfred Van Cleef, two jewelers also from the Netherlands, got married. After their marriage, they founded a jewelry business using their surnames as the name of their jewelry store. The two jewelry families combine their respective expertise and skills and tirelessly pursue the ultimate jewelry art. In 1906, the first Van Cleef & Arpels boutique opened in Place Vend?me, Paris, which was the most popular place for international celebrities at that time, and a century-long jewelry legend began.

Appreciation

Customization has been Van Cleef & Arpels’ biggest selling point since its birth. Usually, celebrities and stars will say to Van Cleef & Arpels: "I want to attend an event and hope to wear your necklace or ring..." There are no more specific requirements. They trust the craftsmen's craftsmanship very much and know that the craftsmen know their ideals. look. The craftsmen design the renderings, and after the customer is satisfied, they start selecting materials and making them. Sometimes, they also receive some special requests, such as Mariah Carey who wants to make a butterfly-shaped ornament that matches her reputation. Because her fingers were very noticeable when she sang and held a microphone, craftsmen designed a ring that could be worn on multiple fingers. Now this has become a best-selling classic style.

In 1930, Van Cleef & Arpels invented a treasure box full of feminine tenderness. This is the ancestor of the modern cosmetic case, and it has been specially registered as a patent trademark. It can be used to place various small items, and it is inlaid with landscapes, flowers or Chinese art patterns. The exquisite workmanship is comparable to the classic furniture of the 18th century.

Another famous masterpiece of Van Cleef & Arpels is the "mysterious mosaic method" invented in 1933. This kind of setting allows the gems to be arranged closely together without any metal or prongs. Instead, the gems are cut into the same size using a track-like technique and then inserted one by one. This method is very time-consuming, but the result is that the gemstones can adhere to the skin and show different luster from different angles along with the limbs. This technique does not have any visible claws, and the inlay effect is simple and pleasing to the eye. It can be used for various types of jewelry such as bracelets, flower or butterfly brooches, and rings. At present, there are no more than 6 craftsmen in the world who can use the "mysterious inlay method", a peak craftsmanship, exclusive to Van Cleef & Arpels. Van Cleef & Arpels has a 50-year patent for this “setting method”.

In 2004, VanCleef & Arpels once again showed a positive attitude of not being stubborn, integrating the fine blood of century-old high-end custom jewelry into the new trend of jewelry fashion, and proposed "turning fabrics into jewelry, jewelry into fabrics" good idea.

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VanCleef&Arpels’ new jewelry series “Couture Collection” has changed jewelry The way of wearing it also changes the way women appreciate jewelry. The high-end custom jewelry series (Couture Collection) presents 8 different new ideas for jewelry design, with a total value of more than 1 billion yuan. The decorative details of the bow are naturally a key point that cannot be ignored when discussing haute couture women's clothing. This is an extremely classic design element in VanCleef&Arpels. It is said that this was inspired by the simplicity advocated by Queen Anne of France.

Among the many jewelry classics, the "Broderie" series, which uses flower patterns as the main design axis, echoes the fine embroidery method that is the essence of custom-made clothing, and integrates Vancleef & Arpels' tradition of taking inspiration from nature. Diamonds and sapphires are used as flower-shaped materials, and crystal clear green garnets (also known as tsavorite) are used as leaves, sometimes budding and sometimes blooming, showing the vitality of the flower world. The "Petillante" series literally presents a sparkling visual effect. The combination of diamonds of different cuts is a major feature. The diamonds are connected to precious metal threads using embroidery techniques, which are inspired by women's corsets. Lace straps on top. The "Boutonniere" (buttons) and "Zip" (zipper) series highlight the theme of clothing more realistically. In fact, using zippers as jewelry design, Vancleef & Arpels had accepted personal customization from the Duke of Windsor as early as his time. Just like the sliding design of a real zipper, the difficulty is how to prevent the diamonds from friction; at the same time, in the design, leather is used instead of precious metal inlays, and princess-cut diamonds are inlaid on the belt zipper bracelet, which is very 1920s. A woman's uninhibited style.

In 2006, Van Cleef & Arpels’ Envol jewelry series was a beautiful extension of the butterfly-shaped design, including rings and bracelets, decorated with colorful butterflies in yellow K gold or white K gold, capturing the delicate posture of butterflies in the past. , presented to the world with innovative techniques.

In 2006, in order to pay tribute to the first Van Cleef & Arpels boutique opened at 22 Place Venton in Paris, the Van Cleef & Arpels Tourbillon watch was specially released in a global limited edition of 22 pieces, which is extremely precious. .

In 2006, Van Cleef & Arpels continued to use dazzling jewelry to interpret the splendid life in nature. Cosmos means cosmos, and its four petals symbolize care, eternity, harmony and infinity respectively. The tenacious cosmos and the agile butterfly are reinterpreted by VanCleef & Arpels in the world of jewelry, giving jewelry incomparable dazzling vitality.

The Cosmos jewelry series is exquisitely set with white K gold or yellow K gold and sparkling round-cut diamonds, presenting a lifelike noble and gorgeous temperament