1. Basic qualification documents for the dried fruit snack category to enter Tmall:

1. Business license (general taxpayer certificate, bank account opening license, legal person ID card)

2. Trademark registration certificate (R mark includes existing products), flagship store authorization letter, Alipay authorization letter

3. Quality inspection report

4. Product list

2. Brand Certification

For non-Tmall hot-recruited well-known brands, Tmall will evaluate the overall strength of small enterprises and well-known brands

Product positioning: Design style, audience, cost of goods

The overall strength of well-known brand management: time of well-known brand establishment, offline promotion, production and operation status (store, annual turnover, foreign trade export volume, etc.), Taobao stores Or the production and operation of other service platforms

Unique brands: original designer brands, unique services

Small enterprise strength: factories, small enterprises Awards, business plans and other unique and specific contents

3. Qualification certificate approval

Qualification certificate approval details; the qualification certificate is authentic and credible; the business scale must meet the standards for entering Tmall; The brand authorization is effective and the links are complete; the production, business scope, and product safety qualification certificates are complete and comply with my country's administrative approval standards; the entire approval cycle: within 3 to 6 working days

IV. Bonus qualifications for the dried fruit snack category to enter Tmall:

1. Product pictures (high-definition, atmospheric, high-end)

2. Factory pictures (production gate, assembly line, warehouse )

3. Brand operation plan

1) Company introduction

2) Brand introduction

1. Brand positioning: style, audience Group, unit price of goods

2. Brand management strength: brand establishment time, offline operations (stores, transaction volume in the past year, foreign trade export volume, etc.), Taobao or other platform operations

3. Brand features: original designer brand, special services

4. Enterprise strength: factory, enterprise awards, operation plan and other characteristic information. It is recommended to show the enterprise and brand strength as much as possible when applying. graphic description. )

3) Product introduction (that is, your product is not differentiated. Tmall thinks your product is too popular. There is no difference with you or without you. So it is normal for you to be rejected. But some You and another friend who is less qualified than you found out that he got in, but you didn't get in. Maybe there is only one missing one, and the waiter has been considering accepting one such merchant in the past 1-2 days, and he has only accepted one. Maybe there are many. One will naturally choose to go to your friend's store, and the other will choose someone with poor qualifications to avoid suspicion.)

4) Introduction (case display of member strength, I believe you will be better on Tmall)

5) Operation plan (promotion investment, operation rhythm, no detailed description)

5. When to pay and how much is the deposit?

The settlement application has just been approved, and the merchant is required to pay the settlement deposit in time within the next 15 days; at the same time, when renewing at the end of each year, the merchant is also required to pay for the second year of security deposit. The deposit for entering the dried fruit snack category on Tmall is 50,000 yuan.

6. Annual software technical service fee for the Dried Fruit Snacks Tmall category

The annual technical service fee is paid once a year and is divided into two levels: 30,000 and 60,000. In order to urge merchants to trade with integrity and strive in the fierce e-commerce market, Tmall has ingeniously formulated an annual fee rate for software services. If you renew at the end of the year, if your sales reach Tmall’s regulations, you can receive the full amount. Annual fee; if sales do not meet the target, it will be deducted according to the rate.

7. Tmall store decoration costs for dried fruit snacks category

There are many artists on the market. Merchants first determine the style of their own stores, and then give different quotations and choose the best. . However, in 2020, Wangpu Smart Edition will become free.

If you want to know more about Tmall, you can consult me